Senior Manager, Marketing Operations

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Senior Manager, Marketing Operations plays a critical role in enabling compliant, efficient, and high‑quality delivery of promotional materials. This role orchestrates the digital content supply chain end‑to‑end—supporting brand teams through promotional review, launch readiness, and execution—while continuously evolving processes to meet the needs of the business.

The role partners closely with Marketing, Medical, Legal, Regulatory, and Commercialization Excellence, applying risk‑based decision‑making, modern digital tools, and strong business judgment to balance speed, quality, and compliance—particularly during high‑intensity launch periods.

 

Key Responsibilities:

Strategic Judgment, Insight & Continuous Improvement

• Understand the spirit and intent of policies and processes by exercising sound judgment and structured decision‑making to navigate ambiguity, manage risk, and keep work moving forward without unnecessary escalation.

• Demonstrate critical, creative thinking and problem-solving skills; produce clear, concise, and persuasive written and verbal communications; and enhance stakeholder communications with insights and actionable recommendations.

• Provide solutions and contingency plans to facilitate business success; exerts appropriate authority for process exceptions; holds self-accountable for results; and brings innovative approaches to project challenges.

• Use data, metrics, and insights to inform decisions, proactively solve problems, and improve operational outcomes.

• Drive continuous improvement by simplifying processes, enhancing ways of working, and sharing best practices and lessons learned across teams.

Promotional Review & Content Operations

• Understand organizational priorities, key materials, executions, and timelines; stays immersed in the business and leverage knowledge of brand/customer goals to partner on and support strategies and objectives.

• Lead prioritization and planning of commercial materials through the Promotional Review Process (PReP), applying risk‑based Smart Routing and tiering to streamline reviews.

• Optimize review pathways based on content type (New, Updated, Derivative, Direct Lift) to improve efficiency and turnaround time.

• Facilitate focused Medical, Legal, and Regulatory (MLR) review sessions to ensure delivery of clear, targeted, and actionable guidance.

• Oversee consistency and reconciliation reviews to ensure label alignment, audit readiness, and regulatory compliance.

Launch Readiness & Execution

• Proactively look for ways to improve, streamline, and simplify internal processes and drives implementation of process/system changes.

• Partner with appropriate stakeholders like Launch Excellence, Label & Launch Operations, CRA Operations, Integrated Marketing teams & ICDx Production to define and support U.S. launch order of operations for new franchises and new indications.

• Lead coordination and communication for critical launch milestones, including pre‑PDUFA training and post‑approval updates.

• Track and manage Day 0 and Day 1 priority materials to ensure on‑time regulatory submissions during accelerated timelines.

• Proactively monitor regulatory, label, and competitive developments, partnering with brand teams to address risks and prevent downstream bottlenecks.

Digital Content Supply Chain Enablement

• Leverage Veeva PromoMats and AI‑enabled tools to automate routine compliance checks and improve workflow velocity.

• Maintain stewardship of claims libraries to support effective content reuse and ensure a single source of truth for approved claims and promotional assets.

Key Qualifications & Experience:

• Bachelor’s degree or equivalent required; graduate degree a plus.

• 3+ years of experience in the pharmaceutical industry with demonstrated understanding of promotional review processes and compliance‑regulated environments.

• Strong proficiency in Veeva PromoMats and familiarity with AI‑enabled tools in marketing or compliance workflows.

• Proven ability to manage complex processes, tight timelines, and cross‑functional stakeholders.

• Experience partnering effectively with Marketing, Medical, Regulatory, and Legal teams.

• Strong facilitation, communication, and presentation skills with a focus on driving clear decisions and outcomes.

• Agile, continuous‑improvement mindset with the ability to balance strategic thinking and hands‑on execution.
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Princeton - NJ - US: $122,910 - $148,938

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
 

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1599164 : Senior Manager, Marketing Operations