JOB DESCRIPTION:
Role Purpose
This role is accountable for accelerating Marketing, Commercial Excellence, and commercial capability development for Abbott Electrophysiology (EP) across EMEA. Working in close partnership with Regional Directors (RDs), General Managers (GMs), Finance, HR, and Global Marketing & Commercial Excellence teams, the position plays a critical role in shaping and executing EMEA’s commercial strategy.
As a member of the EMEA EP Executive Leadership Team (ELT), the role actively contributes to strategic decision-making and holds full accountability for market share growth, revenue acceleration, and profitability improvement across the region
Key Roles & Responsibilities
Lead the EMEA EP Marketing Organization
Provide senior leadership across Marketing to deliver best-in-class, compliant, and growth-driven strategies.
- Lead the development and execution of best‑in‑class marketing strategies across the Abbott EP portfolio within EMEA, including regional marketing communications aligned to Global and Area strategies
- Create and sustain a culture centered on portfolio excellence and market leadership across all EP solutions
- Own product lifecycle management and product line profitability
- Partner with all Regions to define and implement strategies that grow market share, revenue, and profitability
- Collaborate closely with Global Marketing to ensure strategic alignment
- Work hand-in-hand with Regional Directors and Regional Marketing to ensure Global and EMEA-designed programs deliver both local relevance and global consistency
- Define and lead initiatives for key stakeholders, driven by clear priorities and measurable impact
- Ensure full compliance across all marketing activities, in line with global and local standards
Lead EMEA EP Commercial Skills & Capability Development
Drive the development of sustainable, future-ready commercial capabilities across the organization.
- Lead the development of a best‑in‑class commercial training and education strategy, positioning Abbott EP as a gold standard learning brand within the industry
- Ensure the EP commercial training curriculum is fully aligned to commercial strategy and key growth drivers
- Drive commercial capability building aligned to the Future of Work agenda within EP
- Ensure sales and marketing messaging is fully integrated within technical and clinical education programs
- Ensure all commercial education programs are developed and implemented on time, in line with defined milestones
Lead the EMEA EP Commercial Excellence Team
Enable data-driven decisions, operational rigor, and performance excellence across EMEA.
- Establish and monitor EMEA-wide KPIs that drive productivity and performance across all Regions
- Lead the team to support the EMEA Leadership Team with market data, insights, and performance analytics, leveraging tools such as Salesforce.com, Power Apps, and Power BI
- Drive operational excellence through the effective use of Sales Force tools
- Lead the EMEA customer segmentation strategy and work with RDs/GMs to localize the approach by country
- Ensure Market Intelligence (AQMen) insights are translated into strong recommendations that effectively guide regional decision-making
- Review and optimize sales compensation plan effectiveness and governance, in collaboration with HR and Finance, to reinforce pay-for-performance behaviors
- Ensure strong adoption and effective use of CRM platforms (Salesforce.com, Power Apps, Power BI) across the EMEA EP commercial organization
Education, Knowledge & Competencies
Knowledge & Experience
- Deep expertise in the Cardiovascular medical device industry, preferably Electrophysiology (EP), and strong awareness of healthcare market trends
- Proven experience across Marketing and Commercial Excellence, including marketing operations, performance management, KPI definition, and sales force effectiveness
- Strong understanding of delivering superior customer experiences across diverse international markets
- Demonstrated business and commercial acumen
Leadership & Strategic Capabilities
- Strong leadership presence with the ability to build, motivate, and inspire high‑performing teams
- Proven ability to lead multi-disciplinary, multi-country teams, leveraging cross-functional and cross-regional insights
- Strong strategic mindset with a proven track record of translating market and customer insights into commercial strategy
- Highly developed analytical skills, with the ability to convert complex data into actionable insights
- Strong project management capabilities
Communication & Influence
- Proven ability to work cross-functionally and cross-country, engaging effectively at all organizational levels including Executive Leadership
- Excellent communication skills with fluency in English; additional languages are an advantage
- Comfortable operating in a fast-paced, dynamic environment with a high level of initiative and assertiveness
- Innovative thinker who challenges the status quo and drives continuous improvement and transformation
Education & Experience Requirements
Education
- University degree required; preference for Business Administration, Marketing, or Economics
Experience
- 10+ years of progressive business experience in customer-facing and cross-functional roles
- Strong mix of experience in sales, marketing, and customer analytics within multi-brand and/or multichannel organizations
- Deep expertise in the Cardiovascular medical device industry, preferably Electrophysiology (EP)
Join Abbott today – Do Work That Matters
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
EP Electrophysiology
LOCATION:
Belgium : Building Figueras Da Vinci Laan, 11 Box F1
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable