Associate Director, Health Systems/HCP Marketing

Job Description

General Summary:

The Health Systems / HCP Marketing Associate Director is responsible for the development and execution of key personal and non-personal promotion marketing tactics targeting Health Systems and hospitals. Specifically, this role will own the evolution of formulary decision maker messaging, core Health Systems promotional materials (value proposition and economic tools), and digital media strategy and execution.
 

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, Health Economics and Outcomes Research team, HCP marketing team, and strategic accounts team.  This role will be expected to develop and execute training on content to a large field team of ~300 members. This role reports to the Senior Director, Health Systems Marketing.

Key Duties and Responsibilities:

• Develop/adapt content tailored to Health Systems HCPs and Formulary Decision Makers (FDM)
• Responsible for understanding and developing approved messaging for new Real World Evidence to evolve Health System Value Proposition and other FDM facing content
• Collaborate closely with Strategic Account Leadership to support field efforts with appropriate marketing content
• Lead HS media strategies and tactics; responsible for collaboration with media agency partner
• Collaborate with cross-functional partners within strategic accounts, market access and HCP marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate
• Collaborate with the health systems agency of record
• Leverage learnings from customers and field teams to improve material effectiveness

Knowledge and Skills:

• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts
• Experience with institutional and IDN marketing and/or sales
• Early career experience as a strong individual contributor in a professional work setting
• Pharmaceutical drug launch experience preferred
• Demonstrates strong understanding of health information technology, IDN systems, and institutional markets
• Travel Requirements: Ability to travel 10% (~2 days a month)

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$162,800 - $244,200

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com