Vice President, US Marketing, Oncology

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

We are seeking a seasoned commercial leader for our Hematology and Solid Tumor portfolio in the US. This Vice President will be instrumental in crafting both the US disease strategies and brand strategies for our priority hematology and solid tumor assets and will lead the development of comprehensive commercial and portfolio strategies in collaboration with global teams and cross-functional leaders. This role demands a dynamic leader who can drive innovation in the US and adapt strategies to meet local market needs while maintaining global coherence.  

Essential Functions of the job:

• Develop and implement the end-to-end marketing strategy for the Hematology and Solid Tumor portfolios, ensuring alignment with the company’s broader objectives.

• Provide leadership, coaching and development to the VP Hematology Marketing, VP Solid Tumor Marketing, and Brand Leads for BRUKINSA, TEVIMBRA, Sonrotoclax, and the CDAC Degrader.

• Ensure there is a forward-looking Strategic Plan for each brand that encompasses commercial messaging, promotional mix, market access drivers such as pricing, payer contracting, provider contracting and programs, and patient services, and that integrates with Medical and Clinical Development Strategic Plans.

• Oversee launch plans, brand strategy, positioning, and messaging to ensure successful commercialization and maximization of brand value.

• Build organizational capabilities to grow brand equity, develop portfolio marketing initiatives, further advance DTC, digital, and AI strategies, and evidence generation strategies.   

• Coach the Brand Leads as they lead cross-functional brand teams in partnership with US Market Access, Medical Affairs and R&D teams to co-create long-term visions and integrate commercial insights into product development and evidence generation

• Partner with Global Commercial Strategy Organization (GCSO), R&D and core members of Global Product Teams (GPT) to ensure commercial and access considerations are integrated timely into global development plans & evidence generation, supporting both the Development Review (DRC) and Business Portfolio Review (BPRC) Committees

• Lead the further development of the operating model and ways of working across GCSO, R&D, Medical Affairs, and US Commercial.  Further advances the operating model and ways of working in the US cross-functional matrix.

• Partner with the Insights team to generate a deep understanding of market dynamics, customer needs, and competitive landscapes to inform strategic decisions for each brand.

• Establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans

• Ensure Brand Teams deliver launch readiness, marketing shaping and training to support product launches in the US.

• Engage with global KOLs and other external stakeholders to refine and enhance brand strategies.  Partner with Medical Affairs to drive Global KOL engagement plans, engage relevant Hematology and Solid Tumor experts, and KOLs in establishing plans.

• Oversee the management of agencies, vendors and consultants across the brands to achieve great impact and financial efficiencies.

• Lead annual strategic planning  and operating planning processes (LRP, AOP) in coordination with finance.  Responsible for establishing US brand ambition, business cases and key assumptions for strategic & financial planning processes.

• Collaborate closely with key stakeholders across multiple functions (GPT, business development, corporate affairs, investor relations, supply chain, legal and regulatory) and coach VPs and Brand Leads to translate and execute brand strategy and business objectives.

• Provide input to shape company policy and act as a role model to ensure compliance with legal and regulatory requirements

Preferred Qualifications:

• Minimum of 15 years of commercialization experience within the pharmaceutical or biopharma industry, with a focus on Hematology

• Experience developing and executing successful launch commercial strategies at Global level or across multiple markets

• Proven cross-functional leadership and collaboration skills

• Strong understanding of the hematology market landscape, including key competitors, customer segments, and market dynamics

• Fluency in English, both written and verbal.

• Demonstrated success working in new product launches, campaign development and insight generation

• Strong skills communicating and influencing with a compelling data-driven narrative

Supervisory Responsibilities:  

Lead team that supports all Hematology and Solid Tumor assets from early pipeline/new products through lifecycle support on inline assets - two Vice President direct reports.

Education Required:

• Bachelor’s degree in business, marketing, life sciences or a related field.

• MBA or advanced degree preferred

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Salary Range: $330,900.00 - $420,900.00 annually

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.