Sr. Director, Digital Experience Marketing Lead

ROLE SUMMARY

Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.

The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work. This leader translates customer, product, platform, and business needs into connected marketing strategies that help customers navigate care, access Pfizer medicines, vaccines, and services, and move seamlessly across priority journeys.  The role requires creativity, strategic precision, and a strong sense of purpose to translate complex priorities into marketing customer-centered experiences that support business goals.

This role leads four direct reports who serve as Go-To Market (GTM) leads for their respective products. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director partners across matrixed teams to align priorities, manage large-scale initiatives, and advance a connected strategy and execution model.

ROLE RESPONSIBILITIES

• Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for the marketing of Pfizer’s digital experiences, ensuring each destination supports the whole.

• Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.

• Connected Digital Experience Leadership — Partner with Digital Product Experience (DPX) to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities.

• Team Leadership and Talent Development — Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.

• Enterprise Partnership and Influence — Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.

• Agency and Vendor Management — Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact.

• Governance and Prioritization — Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.

• Performance, Learning, and Optimization — Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.

• Risk, Compliance, and Standards Alignment — Ensure strategies and execution uphold Pfizer’s regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

BASIC QUALIFICATIONS

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.

• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.

• Demonstrated track record developing connected digital, owned-channels

• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.

• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.

• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

 

PREFERRED QUALIFICATIONS

• Life sciences or pharmaceutical experience, including familiarity with US promotional review processes and regulated digital marketing environments.

• Experience leading marketing teams, including owned web, portal, patient support, HCP engagement, or consumer digital experience work.

• Understanding of consumer and HCP journeys and how owned channels, media, brand engagement, access support, and service experiences connect across healthcare.

• Strong executive presence and ability to influence senior DPX, GTM, brand, media, analytics, and agency partners.

• Exceptional collaboration and problem-solving skills; able to drive alignment from strategy through execution in ambiguous, fast-moving environments.

• Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Last Date to Apply: October 28, 2026
Work Location Assignment: Hybrid

 

 

The annual base salary for this position ranges from $214,900.00 to $358,100.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

 

 

 

 

 

 

 

 

Relocation assistance may be available based on business needs and/or eligibility.

 

 

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

 

 

 

 

 

 

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

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