Pharmacy Marketing Associate Manager

Role Purpose

The Pharmacy Marketing Associate Manager supports pharmacy channel initiatives that drive performance across priority brands. Acting as a channel specialist, the role partners with brand teams, sales teams and pharmacy customers to translate strategy into practical, measurable and compliant activation.

Reporting to the Pharmacy & Retail Lead and working with guidance from the Pharmacy Marketing Senior Manager, the role delivers pharmacy marketing activity, generates customer insights, coordinates cross-functional execution and monitors performance against brand objectives.

Key Accountabilities

a) Pharmacy Channel Execution

· Translate agreed brand and portfolio priorities into pharmacy-specific activation plans.

· Coordinate pharmacy campaigns, programs and promotional initiatives.

· Support execution across chains, banners, buying groups and priority independent networks.

· Manage defined projects and workstreams, ensuring delivery on time, within budget and in line with compliance requirements.

b) Brand and Portfolio Partnership

· Serve as the pharmacy channel contact for assigned brands, projects and workstreams.

· With guidance from the Pharmacy Marketing Senior Manager, execute agreed channel priorities and annual plans.

· Provide pharmacy insights to inform brand planning and identify barriers to recommendation, uptake, access and engagement.

· Support the design and optimisation of pharmacy customer and patient journeys.

c) Customer and Market Insights

· Monitor pharmacy trends, customer feedback, market dynamics and competitor activity.

· Use internal and external data to identify opportunities, risks and performance gaps.

· Recommend actions to improve channel performance and customer engagement.

· Support evaluation of pilots and new channel initiatives, including clear success measures and learning.

d) Cross-Functional and External Collaboration

· Partner with Sales, Brand, Medical, CreateSmart, Finance, Legal, Regulatory, Compliance and Commercial Excellence teams.

· Coordinate agencies, vendors and other external partners supporting pharmacy initiatives.

· Update the Pharmacy Marketing Senior Manager and Pharmacy & Retail Lead on progress, risks, opportunities and outcomes.

· Build productive working relationships with relevant pharmacy customers and partners within agreed accountabilities.

e) Performance and Operational Excellence

· Track and report channel KPIs, campaign effectiveness and investment performance.

· Support budget management, forecasting and investment tracking.

· Identify execution gaps and recommend timely corrective actions.

· Share learning, reusable approaches and pharmacy best practice across brands and teams.

· Ensure activities comply with company policies, industry codes, privacy requirements, Australian laws and governance.

Scope and Decision Making

· Reports directly to the Pharmacy & Retail Lead.

· Works with guidance from the Pharmacy Marketing Senior Manager.

· Leads defined workstreams with appropriate autonomy within agreed strategy, budget and governance parameters.

· Provides recommendations on pharmacy activation, customer engagement and campaign optimisation.

· Escalates significant strategic, investment, compliance or prioritisation decisions as appropriate.

· Influences outcomes through pharmacy expertise, collaboration and data-driven insight.

Skills and Experience Required

· Bachelor's degree in marketing, business, commerce, pharmacy, health sciences or a related discipline.

· Relevant experience in pharmaceutical marketing, healthcare, pharmacy, retail, consumer health or a related commercial environment.

· Demonstrated project management and execution capability across multiple priorities.

· Analytical capability and experience using data and insights to inform decisions.

· Strong stakeholder engagement, communication and collaboration skills.

· Ability to operate effectively in a matrix organisation and navigate ambiguity.

· High standards of integrity, compliance and operational discipline.

Desirable

· Experience working with pharmacy customers, channel programs or retail activation.

· Understanding of the Australian pharmacy landscape and customer ecosystem.

· Experience in digital marketing, omnichannel engagement, e-commerce or customer journey design.

· Experience in segmentation, market research, campaignmeasurement or performance reporting.

Measures of Success

· Delivery of pharmacy initiatives against agreed objectives, timelines and budgets.

· Achievement of channel-specific performancemeasures and campaign outcomes.

· Quality and usefulness of pharmacy customer and market insights.

· Strong cross-functional alignment and stakeholder feedback.

· Effective use of investment, with clear measurement and optimisation.

· Consistent compliant execution and proactive management of risks.

Key Relationships

· Direct manager: Pharmacy & Retail Lead.

· Guidance and close working relationship: Pharmacy Marketing Senior Manager.

· Internal: Brand and Marketing Leads; Sales; CreateSmart; Medical; Supply; Finance; Legal; Regulatory; Compliance; Commercial Excellence and Innovation.

· External: Pharmacy chains, banner and buying groups, independent pharmacy networks, agencies, vendors and other approved channel partners.

Why This Role

This role converts portfolio and brand priorities into effective pharmacy execution. Through customer understanding, disciplined delivery and data-driven optimisation, it supports in-market performance and builds scalable pharmacy and retail capability.

 
Work Location Assignment: Hybrid

At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:

• Paid parental leave

• Access to Health & Wellness apps

• Career Growth Experiences program

• Recognition & rewards program

• Paid volunteer days

• Life Insurance Benefits

• Pfizer Learning Academy access to top content providers

• Access to flu vaccines & skin checks

• Options to purchase additional leave

• Salary packaging & novated lease options

*Benefits listed may vary depending on your position and location and may be subject to change.

Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.

If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Marketing and Market Research