Sr. Director, BM&S Operations Integration Lead

ROLE SUMMARY

Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.

The Senior Director, BM&S Operations Integration Lead sets the vision for how BM&S team operates across people, process, and technology, owning the systems, standards, ways of working, delivery model, and performance infrastructure that enable GTM Marketing and Digital Experience Marketing to operate effectively at scale. This leader drives technology-enabled transformation, delivery excellence, organization-wide performance measurement, and change management, ensuring GTM and Digital Experience teams are connected through common ways of working, governance, and operational processes.

This leader manages a team focused on Standards, Integration & Change; Delivery Operations; and BM&S Marketing Impact assessment, totaling approximately 11 colleagues. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director BM&S Operations Integration Lead serves as a strategic advisor to the Vice President and the GTM Strategy & Execution Senior Directors, and partners with Chief Marketing Office leadership, finance, and agency partners. The role is based in New York, NY, with a US market scope.

ROLE RESPONSIBILITIES

• People, Process, & Technology Integration — Define and execute the integrated operations strategy for BM&S, connecting organizational capabilities, ways of working, governance, systems, tools, and AI-enabled workflows so teams can operate efficiently, consistently, and at scale.

• Standards Integration & Organizational Change — Embed marketing, creative, and operational standards into BM&S systems and workflows while leading change management, communications, and adoption efforts that support the organization's evolving operating model.

• Enterprise Integration & Operating Model Leadership — Establish shared operating models, governance structures, and decision-making frameworks that connect GTM and Digital Experience teams, enabling alignment, efficiency, and scale across BM&S.

• Delivery Operations Leadership — Own the operating infrastructure that enables efficient execution across teams, including resource allocation, workflow management, delivery governance, budgets, timelines, and team operating rhythms.

• Impact Measurement & Optimization — Establish and evolve BM&S's performance measurement framework, including KPI strategy, dashboards, insights generation, and recommendations that improve effectiveness and investment decisions across portfolios and platforms, partnering with Measurement and Optimization analytics team

• Team Leadership and Talent Development — Build, mentor, and develop a team of two leads and nine colleagues; own goal setting, performance calibration, and career development while fostering a culture of accountability, innovation, and continuous improvement.

• Executive Partnership — Serve as a strategic advisor to BM&S leadership, establishing the operating rhythm, governance forums, and decision-making processes that connect GTM and Ecosystem teams.

• Governance and Compliance — Ensure BM&S processes uphold Pfizer's regulatory, legal, medical review, and brand standards, serving as a trusted advisor on risk mitigation.

BASIC QUALIFICATIONS

• Bachelor's degree with 12+ years, or MBA/MS with 10+ years, of experience in marketing, marketing operations, marketing strategy, or business operations.

• 5+ years managing marketing teams, including experience managing senior marketing leaders (Director level or above).

• Demonstrated record of designing and scaling operating models that integrate people, process, and technology, including governance, ways of working, role clarity, change adoption, and performance management in a large organization.

• Experience designing, building, or partnering to develop technology-enabled, AI-driven workflows, processes, and tools that improve organizational effectiveness and business outcomes.

• Demonstrated record of building performance measurement or analytics frameworks and using them todrive resource decisions.

• Experience managing large budgets, including planning, tracking, and reallocation.

PREFERRED QUALIFICATIONS

• Life sciences or pharmaceutical experience; familiarity with US promotional review processes.

• Experience operating within or serving marketing organizations (in-house or agency); transformation or change-leadership experience.

• Understanding of the healthcare ecosystem and Consumer/HCP journeys.

• Strong executive presence; effective influence with senior leaders and colleagues at all levels.

• Exceptional cross-functional collaboration and problem-solving skills; thrives in high-energy, ambiguous environments and drives to results and deadlines.

• Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Last Date to Apply: October 28, 2026
Work Location Assignment: Hybrid

 

 

The annual base salary for this position ranges from $214,900.00 to $358,100.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

 

 

 

 

 

 

 

 

Relocation assistance may be available based on business needs and/or eligibility.

 

 

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

 

 

 

 

 

 

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Marketing and Market Research