Description

About This Role

The Alzheimer's Site of Care Marketing Lead will be a critical role and visible leader within the US Alzheimer’s Franchise, developing and executing strategies to activate and expand sites of care, improve speed to therapy, and coordinate a complex care pathway between neurology and other disciplines. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices and execute a historic launch in Alzheimer’s Disease.

Reporting to the Head of Alzheimer’s Disease Marketing, this position will focus on HCP and site of care experience initiatives but also requires the ability to collaborate and lead projects that focus on supporting the intersection between prescribing HCPs, care teams, patients, and families.

What You’ll Do

Lead and set the direction for strategies to support site of care excellence, education, infrastructure and operations, and key solutions to coordinate care.
Work with alliance partners and internal leadership to prioritize sophisticated/mission critical marketing strategies to drive focused success by addressing marketing bottlenecks and complex treatment processes among a wide range of sites of care, including large Integrated Health Systems and Ambulatory Infusion Centers.
Manage overarching strategic relationships internally and externally, such as 3rd party service/solution partners in the development and execution of overall market strategies.
Set strategic direction and execution guidance for customer facing teams as they engage sites of care in addressing barriers to treatment.
Manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment.
Lead the creation of innovative strategic plans while hitting the ground running to lead complex product growth opportunity and produce measurable results.
Acts as lead of key vendors, business partners, including assessments and RFP decisions.

Who You Are

You have a strong track record of success in deep commercial marketing. You are a highly collaborative, perceptive, problem solver that exhibits strategic insight an innovative agility.

Qualifications

Bachelor's degree, MBA preferred
7+ years of commercial biotech/pharma experience, within those, 4+ years of marketing experience
Ability to analyze data and insight to drive key choices and define a crisp customer strategy
Work well within a fast paced and dynamic environment with an ability to have an impact in a short space of time
Experience managing complex work streams with cross-functional or external Business to Business (B2B) relationships a plus
Self-starter who functions well both independently or within a team
Strong project and vendor management track record, including resource allocation and fiscal management

Preferred Skills

Experience within Neurology, Oncology, Diagnostic, or Device
Account Management or Key Customer engagement experience
Experience working with an alliance partner
Prior product launch experience
Prior people management experience

Job Level: Management

Additional Information

The base compensation range for this role is: $164,000.00-$226,000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Site of Care Marketing Lead- Alzheimer's

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