Senior Director, Go-To-Market & Campaigns, Pfizer Brand

 

 ROLE SUMMARY 

 

The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who plays a critical role in shaping and executing Pfizer’s most strategic brand and commercial initiatives. This position operates at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution. It is focused on driving visibility, engagement, and business impact across diverse audiences and therapeutic areas. 

 

This role is the cornerstone of our enterprise marketing engine. It is responsible for driving the vision, strategy, and execution of campaigns that shape public perception, deepen stakeholder trust, and accelerate business growth across global markets. This visionary leader will work closely with U.S. Business Presidents and their leadership teams to deliver measurable business impact for the Pfizer Brand and Oncology therapeutic areas. They will lead the launch of programs, platforms, and campaigns that engage millions of people. As an executive steward of the Pfizer brand, they will translate complex healthcare narratives into compelling and actionable brand experiences. 

 

Reporting to the Vice President, Head of Brand Campaigns in the Chief Marketing Office, the Senior Director will manage a high-performing team of marketers and collaborate with cross-functional teams, agency partners, and senior stakeholders. The role demands creativity, strategic precision, and a strong sense of purpose to ensure every campaign delivers measurable impact and cultural relevance. 

 

 

ROLE RESPONSIBILITIES  

• Enterprise Brand Strategy 

Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.  

• Campaign Leadership 
  Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact. Manage large-scale media budgets.

• Executive Collaboration and Strategic Alignment 
  Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership. 

• Team Leadership and Talent Development 
  Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs. 

• Agency and Vendor Management 
  Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution. 

• Performance Measurement and Optimization 
  Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI. 

• Innovation and Thought Leadership 
  Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement. 

• Governance, Compliance, and Risk Management 
  Ensure all campaigns meet regulatory, legal, and brand standards. Serve as a trusted advisor on risk mitigation and reputational stewardship. 

 

  

BASIC QUALIFICATIONS   

• Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands. 

• Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus. 

• Proven ability to extract insights from audience needs and translate them into impactful strategies and results. 

• Demonstrated success in launching breakthrough advertising and brand activations at a multinational company. Global experience across markets and cultures preferred. 

• Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value. 

• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization.    

• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships.   

• Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines.   

• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance.  

• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture. 

• Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas.  

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Work Location Assignment: Hybrid

#LI-PFE

The annual base salary for this position ranges from $214,900.00 to $358,100.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. * The annual base salary for this position in Tampa, FL ranges from $193,400.00 to $322,400.00.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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