Senior Director, CFC CRM Lifecycle & Value Lead
Pfizer
This listing was originally posted on Pfizer's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
ROLE SUMMARY
The Senior Director, CFC CRM Platform Lifecycle & Value Lead is accountable for the post‑launch, business‑as‑usual ownership of the CFC CRM platform across all live markets. This role reports directly to the CFC & Marketing CRM Product Portfolio Lead within the Chief Marketing Office (CMO). This role ensures the platform is embedded, adopted, operated, and continuously optimized to deliver sustained business value, while remaining stable, compliant, and scalable over time. The role owns the operational lifecycle of CFC CRM once markets are live, including stabilization following migration, ongoing prioritization of market needs, BAU configuration and enhancements, adoption and enablement, operational processes, and success measurement. Acting as the primary bridge between global product strategy and market execution, this leader ensures global capabilities translate into effective, locally embedded solutions. Working closely with regional and market teams, the role manages the intake and prioritization of one‑off market requests, oversees last‑mile configuration, and ensures readiness across UAT, training, change management, and operational processes. The role is accountable for ensuring CRM releases are not only delivered but successfully adopted and sustained within day‑to‑day CFC workflows.
The Senior Director partners with Data, Digital, Legal, Compliance, and Integration teams to ensure local data realities, operational processes, and regulatory requirements are addressed within global standards and guardrails. They ensure integrations, data flows, and AI‑enabled capabilities are operationally supported, scalable, and sustainable, not just designed. In close partnership with the CFC CRM Product Leader, this role supports a single, integrated CRM roadmap by operationalizing endorsed releases, measuring outcomes, feeding adoption insights back into product planning, and ensuring the platform continues to deliver measurable value across all live markets. This role reports directly to the CFC & Marketing CRM Product Portfolio Lead within the Chief Marketing Office (CMO).
Role Responsibilities
BASIC QUALIFICATIONS
BA Required; MBA or equivalent Master’s-level education preferred
A minimum of 12+ years of experience in the pharmaceutical industry, preferably in managing diverse/global teams
Demonstrated capability in carrying out process excellence, knowledge management and project management.
Demonstrated experience working and/or supporting global or above markets.
Experience leading and understanding agile ways of working and product development lifecycle.
Ability to navigate consumer privacy and / or healthcare data landscape at scale
Deep understanding and passion for CRM and content platforms, technologies (especially in areas across Customer-facing colleagues)
Experience working with engineering teams in designing scalable architecture that meets the needs of marketing and sales co-workers.
Experience evaluating product decisions strategically and making prioritization tradeoffs, leveraging large datasets to make data driven product decisions while collaborating with multiple stakeholders and cross functional teams.
Excellent interpersonal skills and mastery of working in a matrixed environment.
Self-motivated with demonstrated ability to execute with speed and high quality.
Demonstrated business acumen strong analytical skills and mindset.
Role model for the PFE values (Courage, Excellence, Equity, Joy)
Experience in leading complex, large scale business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
Strong writing, presentation and influencing skills.
Ability to thrive under pressure, take accountability and to meet deadlines.
Discretion and trustworthiness in dealing with confidential information.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel expected 20-40%
OTHER JOB DETAILS:
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
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