(Rx) Customer Marketing Manager - Ho Chi Minh

Location: Ho Chi Minh city
Department: Marketing

Job Purpose

We are seeking a dynamic and experienced Customer Marketing Manager (Rx) to lead the development and implementation of strategic marketing initiatives for one of our key Rx established brands. This role is vital to driving commercial success and contributing to public health improvements through collaborative cross-functional efforts and innovative marketing campaigns.

Key Responsibilities

• Brand Strategy and Planning:

  • Develop and execute comprehensive brand plans aligned with business objectives and market demands.

  • Conduct market analysis to understand competitive landscape, customer insights, and trends.

  • Monitor and adjust strategies based on brand performance metrics to achieve targets.

• Marketing Execution:

  • Plan and implement omnichannel marketing campaigns.

  • Develop promotional materials in compliance with regulatory standards.

  • Collaborate with field force teams to deploy effective tools and training for healthcare professionals.

• Stakeholder Management:

  • Coordinate with internal teams (medical, regulatory, omnichannel) to ensure cohesive brand messaging.

  • Build and maintain relationships with key opinion leaders, healthcare professionals, and external stakeholders.

  • Partner with global and regional teams to leverage best practices and maintain alignment.

• Budget Management:

  • Manage brand budgets to ensure efficient resource allocation and ROI maximization.

  • Monitor financial performance, sales forecasts, and budget variances.

• Performance Tracking:

  • Define and track KPIs to measure marketing effectiveness.

  • Conduct post-campaign analysis and leverage data insights for improvement.

• Compliance:

  • Ensure all marketing activities comply with GSK's internal policies and external regulatory requirements.

  • Stay informed on industry regulations and vaccine marketing guidelines.

Qualifications:

• Bachelor’s degree in Pharmacy or Medicine.

• A minimum of 5 years of experience in brand management, ideally within the ETC pharma industry.

• Strong understanding of pharmaceutical regulatory environment.

• Proven experience in implementing successful marketing campaigns.

• Excellent communication, presentation, and interpersonal skills.

• Strong analytical and strategic thinking capabilities.

• Ability to collaborate effectively in a team-oriented environment.

*Li-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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