Omnichannel Strategy Project Lead

Job Descriptions:

Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention. The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.

Key Responsibilities:

• Lead omnichannel projects to drive customer acquisition and retention.
• Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.
• Develop and manage customer data segmentation, lifecycle marketing, and automation strategies.
• Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.
• Analyze customer data to identify insights and opportunities for business improvement.
• Own dashboarding/reporting and define relevant for Omnichannel activation projects.

Required Qualifications:

• Master’s degree in Business, Marketing, Data Analytics, or a related field.
• 5+ years of experience in CRM, customer experience, or omnichannel marketing.
• Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms.
• Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.
• Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.
• Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.
• Proven track record of delivering measurable results through CRM and omnichannel strategies.
• Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc.
• Proficiency in English (written and verbal).
• Excellent communication and interpersonal skills.