Marketing Science Associate Director

Job Description

General Summary:

The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As an integral member of the commercial strategy team and extended brand team, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving either primary market research or data analytics) to answer them. 

This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days remote on a weekly basis).

Key Duties and Responsibilities: 

• Function as a key partner and provide objective perspective and insights to cross-functional teams (marketing, global commercial strategy, commercial business unit)

• Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology 

• Independently design and execute primary market research that addresses key business questions 

• Define data analytics needed to answer ongoing business questions and oversee its execution 

• Support the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program 

• Maintain a current summary of all the insights supporting a disease area in the form of an Insights book 

• Develop the situation analysis for the Brand Planning process 

• Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan 

 

Knowledge and Skills: 

• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects 

• Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results 

• Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems 

• Experience working in rare disease and knowledge of cell & gene therapies 

• Past US launch and inline brand experience strongly preferred 

• Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative 

• Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly 

• Demonstrated experience as a trusted advisor and thought partner to stakeholders 

• Comfortable with ambiguity; able to effectively structure problems and solution approaches 

 

Education and Experience: 

• Bachelor’s Degree in relevant discipline required 

• Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience 

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$157,800 - $236,600

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com