Marketing Data Manager

Location: Hyderabad

Intro summary of the role

The Marketing Data Manager ensures quality, consistency, and effective use
of marketing data across marketing and enterprise systems. This role
maintains high data quality and implements data governance to ensure
consistent, compliant, and actionable customer data. Key responsibilities also
include segmenting customer data, creating reports, analyzing campaign
performance, providing insights and recommendations to support marketing
strategies.

What You Will Get

At Lonza, we offer competitive benefits tailored to the region, including health coverage, retirement plans, career development opportunities, and relocation support where applicable. Our people are our greatest strength, and we are committed to supporting their growth and wellbeing

What you will get

1. Database Management & Quality

• Oversee the collection, organization, and storage of marketing data to maintain high quality and integrity across all systems (marketing automation, CRM, CMS, ERP, lead capture tools, Google Analytics /GTM, and others) to ensure accurate segmentation and targeting.

• Collaborate closely with system/product owners, marketing teams, and other stakeholders to confirm requirements in line with best practices.

• Coordinate system updates and changes across platforms to ensure data consistency, accuracy, and uninterrupted data flow.

2. Data Governance & Quality Management

• Act as a key point of contact for reported data quality issues.

• Perform initial investigation and root-cause analysis of data issues, triage to relevant digital team(s) as needed, and track resolution progress. Communicate status updates and outcomes to stakeholders who reported issues.

• Help maintain a comprehensive data dictionary and data definitions.

3. Campaign & Marketing Operations Support

• Segment customer data to support accurate targeting

• Support with preparation, validation, and cleanup of customer data prior to manual list uploads in Marketo.

• Support enhancing data quality and completeness using tools such as ZoomInfo.

• Support with testing of campaigns and monitoring data flow to ensure data is captured and passed correctly across systems.

• Support troubleshooting and resolution of issues related to:

o Marketing automation and nurture campaigns
o Tradeshow lead capture systems

o Campaign tracking and reporting

4. Reporting & Analytics

• Analyze customer data and campaign effectiveness, providing actionable insights and recommendations for optimization.

• Work with marketing teams to optimize campaign performance.

5. Process, Tools & Enablement

• Support the development and updating of processes, tools, and SOPs related to customer data management.

• Assist with training and enablement of stakeholders to promote correct and consistent data usage.

• Promote best practices in data handling, documentation, and crossteam collaboration.

What we are looking for

• Strong understanding of marketing technology ecosystems and customer data flows

• Strong skills in SQL, database management, and data analysis tools, including

• experience with data warehousing or big data platforms

• Strong analytical and problem-solving skills

• Excellent stakeholder management, collaboration and communication skills

About Lonza

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Ready to shape the future of life sciences? Apply now.