HEME Patient Marketing Associate Director

Job Description

General Summary:

The Associate Director, US Patient Marketing, will play a critical role in developing and executing patient-focused marketing tactics & strategies to support CASGEVY® (exagamglogene autotemcel). This individual will lead efforts to engage and empower patients and caregivers, ensuring that our marketing initiatives align with the needs of the patient community and drive awareness and education across branded and unbranded activities.

The ideal candidate will have a strong background in marketing, a deep understanding of the US healthcare landscape, and a passion for making a difference in the lives of patients.

Key Responsibilities

• Partner with patient advocacy groups, healthcare providers, and other stakeholders to understand patient needs and incorporate their perspectives into marketing strategies.
• Demonstrate effective collaboration with stakeholder teams, including HCP marketing, sales, PSP, and Market Research to ensure seamless execution of patient marketing initiatives.
• Stay updated on industry trends and best practices in consumer marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
• Serve as the CRC champion for all patient core material development ensuring all patient marketing activities comply with regulatory and compliance standards.
• Manage external agencies and vendors to ensure high-quality deliverables and adherence to timelines and budgets.

Knowledge and Skills:

• Strong understanding of pharmaceutical marketing strategies, including creative campaign development, CRC reviews, omnichannel ecosystem planning, and patient journey mapping.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and agency partners.
• Knowledge of regulatory and compliance standards in the pharmaceutical industry.

Education and Experience

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in pharmaceutical, biotechnology, or healthcare marketing, with a focus on patient marketing.

Pay Range:

$162,800 - $244,200

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com