Director, Access Marketing & Customer Experience

ROLE SUMMARY:

The atopic dermatitis market is among the most competitive in dermatology, with many advanced treatment options and a rapidly evolving access landscape. As a part of the US Dermatology Marketing team, this role works closely with US Market Access to deliver on HCP and patient commitments to access for CIBINQO and future Pfizer atopic dermatitis treatments.

The Director, Access Marketing & Customer Experience will partner with the brand Consumer and HCP marketing teams, US Market Access, Patient Solutions, Global Marketing, Medical and other stakeholders to develop and execute marketing strategies, tactics and resources to support access and affordability for appropriate patients for the atopic dermatitis portfolio. The role will also focus on engaging with multiple field teams and leveraging their insights to optimize the patient access and affordability journey.

The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.

This position will report directly to the Access Lead on the Dermatology Marketing Team.

ROLE RESPONSIBILITIES:

• Drive development of the atopic dermatitis access strategy including payer coverage, SPP fulfillment, patient support, and field messaging execution

• Lead the development of access messaging tactics and supplemental selling resources for the Atopic Dermatitis franchise for sales, field reimbursement, and key account management

• Define and monitor key access KPIs and use data and AI to optimize strategy and field execution

• Design market access field training sessions and maintain close relationship with field leadership

• Organize field input teams for both field sales and field access, partner with both teams for POAs, and attend district and regional meetings as necessary to drive execution

• Lead dermatology franchise interactions with the field reimbursement team including the development of non-promotional resources, trainings, platforms, and strategic partnership

• Evolve office staff engagement and messaging strategy in peer-to-peer, non-personal promotion, and field interactions following close partnership with legal, compliance, and regulatory

• Partner with Patient Services colleagues to identify and implement hub initiatives to enable patient access

• Work with USMA payer marketing to identify opportunities to grow and communicate formulary coverage to all field colleagues

• Lead access congress strategy for Dermatology franchise including those for biologic coordinators, HCPs, and clinical pharmacists as appropriate

• Ensure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plans

BASIC QUALIFICATIONS:

• Bachelor’s degree with a minimum of 10 years of relevant industry experience with 5+ years of marketing experience

• Strong understanding of the US healthcare landscape, access and reimbursement pathways, and organized customer decision making models

• Clear understanding of the post-prescription process and patient journey with a track record of proposing strategic interventions that improve patient access

• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in market results

• Proven track record of leading and managing cross-functional teams and professional agencies including monitoring budgets

• Strong communication skills, ability to mobilize key stakeholders, and influence without authority across a broad cross-functional team

• Proven experience working with customer-facing colleagues and their leadership

• Demonstrated ability to work autonomously, effectively manage multiple important priorities and flexibility to adapt to changing priorities

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

PREFERRED QUALIFICATIONS:

• MBA or other advanced degree

• Experience in dermatology, immunology, or other competitive specialty therapeutic areas

• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

• Experience working with field access and reimbursement teams and supporting through resources and collaboration with legal, compliance, digital, and operations

• Previous payer, access, or other organized customer marketing or sales experience

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Ability to travel to conferences, field meetings, and key customer meetings as appropriate.

Work Location Assignment: Hybrid

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Marketing and Market Research