Associate Manager, HCP Digital Marketing (Hybrid - Acton, MA)

Insulet Corporation is one of the fastest-growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

The Associate Manager, HCP Digital Marketing plays a critical role in delivering best-in-class digital experiences for healthcare providers (HCPs). This role supports the strategic vision of the HCP Digital Marketing team by owning day-to-day execution across email, web, and other owned digital channels. The ideal candidate is a hands-on marketing team player with strong technical aptitude, experience with and enthusiasm for social media marketing, deep attention to detail, a passion for optimizing content and workflows, and an ability to collaborate across teams to bring excellent communication to life.

By partnering closely with the larger HCP marketing and medical affairs groups, other internal stakeholders such as IT and Salesforce Marketing Cloud teams, and external agencies, this team member helps ensure the seamless activation, maintenance, and optimization of Insulet’s HCP digital ecosystem.

Responsibilities

• Support the development, execution and promotion of multi-channel digital campaigns (email, web, paid media, webinars and social) in alignment with HCP marketing strategy and business priorities

• Build, QA, and deploy email campaigns; ensure flawless inbox experiences and own management of templates, list segmentation, dynamic content, and automations to optimize success

• Manage content updates and enhancements across web pages in partnership with internal website and marketing teams

• Coordinate the publication and management social content across relevant channels, notably LinkedIn

• Contribute to digital content calendars, ensure version control and compliance, and asset organization to ensure alignment and efficiency

• Assist with metadata, structured data, SEO and GEO, link tracking, and content governance to support performance measurement, analytics needs, and troubleshooting across digital channels

• Deliver technical digital marketing support, ensuring timely and accurate development and deployments

• Ensure digital content adheres to compliance, regulatory, and brand standards

• Analyze, test & advise on optimizations / track and report on campaign performance, delivering actionable insights and recommendations to drive increased engagement and conversion

• Monitor digital platforms for accuracy, functionality, and optimization opportunities

• Stay up to date on digital best practices—especially within healthcare and regulated industries and social media trends

• Help evolve digital processes, documentation, and playbooks to support team growth and operational consistency

• Partner with larger marketing team to ensure campaign materials and timelines are aligned for successful activation

• Act as a key liaison between strategy, creative, and technical teams to keep projects moving and channels performing

QUALIFICATIONS

Skills/Competencies

• 5+ years of digital marketing execution experience preferred, ideally supporting multiple stakeholders

• Strong technical skills, including basic understanding of HTML, email service provider platforms, and web content management systems and workflows, excel fluency

• Experience working with Salesforce, SF Marketing Cloud or similar CRM and email systems

• Working knowledge of analytics platforms (GA4, Lookerstudio, Tsbleau, etc.) and ability to consolidate metrics in a meaningful way for reporting and interpreting data stories

• Solid understanding of social media channels and their role in HCP engagement

• Notable organization and project management skills with the ability to juggle multiple priorities in a fast-paced environment

• Strong attention to detail and commitment to delivering high-quality, compliant digital content

• Clear communicator, able to collaborate effectively across marketing, creative, technical, and regulatory functions

• Comfort with hands-on digital execution; thrives in a role that blends operations, technology, and marketing

• Experience working in highly regulated industries

• Familiarity with design programs / Adobe creative suite for tactical requirements

Minimum Requirements

• Bachelor’s Degree

• 5 years of experience in digital marketing execution, including experience with email marketing platforms

• Experience with website content management

• Travel up to 25% of the time

Preferred

• Experience in healthcare, medical device, pharmaceutical, or agency supporting regulated industries

• Experience supporting HCP-focused digital marketing initiatives

  Experience with marketing automation, journey building, and segmentation

  Familiarity with tagging, tracking, and analytics implementation for digital campaigns

  Experience working at a high-growth or fast-paced organization

  Graphic design experience, or other creative capabilities

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $89,500.00 - $134,200.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.