Associate Director of Marketing

Associate Director, Marketing (HCP & Patient Strategy) 

Location: 
Remote with flexibility to travel as needed

Position Summary 

This role exists to support and strengthen brand strategy while leading high-impact execution across HCP and patient marketing for therapies addressing CNS disorders. 
You will partner closely with the Brand Lead to translate strategy into action, ensuring campaigns are insight-driven, coordinated across functions, and executed with speed and precision. 

Success in this role means: 
• Contributing meaningfully to brand strategy and planning 
• Delivering exceptional execution across HCP and patient initiatives 
• Driving measurable impact on HCP engagement and patient activation 

Primary Responsibilities

• Partner with the Brand Lead to inform and evolve brand strategy, bringing forward insights from market research, field feedback, and performance data
• Translate brand strategy into integrated HCP and patient marketing plans, ensuring alignment across the treatment journey
• Lead end-to-end execution of key marketing initiatives, ensuring delivery on time, on strategy, and on budget 
• Drive cross-functional coordination across medical, patient services, market access, and field teams to enable seamless execution 
• Analyze campaign performance and market dynamics to optimize messaging, targeting, and channel mix 
• Support and execute digital marketing strategy across HCP and patient channels, improving engagement and effectiveness 
• Lead execution of patient-focused initiatives, including disease education and support programs that improve diagnosis and access 
• Own operational excellence across key marketing programs (e.g., speaker bureau, congress execution), identifying inefficiencies and improving impact 

Qualifications & Key Success Factors 

Must-Have Capabilities

• Experience in pharmaceutical/biotech marketing, supporting both strategy and execution across HCP and/or patient audiences 
• Demonstrated ability to translate strategy into high-quality execution across multiple channels 
• Experience working in cross-functional teams within a regulated environment 
• Strong analytical skills—able to interpret data and recommend actions 
• Experience in rare disease, specialty, or CNS/neurology preferred 

What Success Looks Like at Praxis

• You elevate strategy through insight – you don’t just execute, you make the plan better
• You own execution without dropping details – high standards, no hand-holding
• You connect HCP and patient efforts into a cohesive experience 
• You proactively identify issues and solve them early 
• You communicate clearly and directly, earning trust across teams

Compensation & Benefits

At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive.  This includes 99% of the premium paid for medical, dental and vision plans.  We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage. Thinking about the future?  We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP.  We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.  Not to mention, you'll also be joining a phenomenal crew of colleagues who are smart, engaged and inspiring.  We aim high, collaborate hard, and produce results.  Let’s achieve the impossible together!