辉瑞生物制药+贝博萨产品组+品牌经理/市场经理+上海/北京

<p><b>Responsibilities</b></p><p>Brand Management</p><ul><li><p>Develop the brand strategies to ensure business achievement </p></li><li><p>Lead strategic brand  growth initiatives, including executing brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target</p></li><li><p>Establish solid KOL relationship and strong endorsement </p></li><li><p>Lead Cross-functional collaboration – across Field Force, medical etc  to get alignment</p></li><li><p>Input to the country BP&amp;OP plan</p></li><li><p>Prepare report for global &amp; country level internal communication</p></li></ul><p></p><p>Resource Management</p><ul><li><p>Lead budget planning and control</p></li><li><p>Monitor brand marketing execution with KPI evaluation</p></li><li><p>Optimize budget effectiveness &amp; efficiency </p></li></ul>&nbsp;&nbsp;<br>&nbsp;<br><p style="text-align:inherit"></p><p style="text-align:left"><span><span><span><span><span><span><span><span><span>Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.</span></span></span></span></span></span></span></span></span></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p>Marketing and Market Research<p></p><p></p>