Thought Leader Liaison - West

Role Summary: 

The Director, Thought Leader Liaison develops and executes a strategic engagement model with external thought leaders in rare neuromuscular diseases to support Dyne’s commercial objectives. This role builds credible, compliant, and value-driven relationships with neuromuscular experts and advocates, translating insights into actionable commercial strategy. The role serves as a senior external-facing representative of Dyne, shaping disease-state understanding, treatment adoption, and long-term success of Dyne’s neuromuscular portfolio, and will be responsible for defined activities within the West TLL region.

This is a field-based position.  Candidates must reside within the assigned territory and within reasonable driving distance of a major commercial airport capable of supporting frequent regional and national travel.   

 Primary Responsibilities include: 

Thought Leader Strategy & Engagement 

• Develops and executes a comprehensive thought leader engagement strategy focused on rare neuromuscular diseases, aligned with Dyne’s commercial and portfolio priorities. 
• Identifies, profiles, and prioritizes national and regional neuromuscular thought leaders based on expertise, influence, and strategic relevance. 
• Builds and sustains long-term, trust-based relationships with clinicians and experts treating rare neuromuscular disorders through compliant, value-driven engagement. 
• Serves as a credible commercial partner in discussions related to disease state education, evolving treatment paradigms, and unmet needs in neuromuscular disease. 

Insight Generation & Strategic Activation 

• Captures, synthesizes, and translates insights from neuromuscular thought leaders into actionable recommendations for brand, launch, and lifecycle strategy. 
• Provides strategic input into positioning, messaging, and tactical planning that reflects the unique dynamics of rare disease diagnosis, treatment, and patient journeys.
• Monitors KOL insights related to current and future market dynamics and competitive intelligence through customer meetings, congresses, advisory boards, and analytics.
• Shares insights with commercial leadership and cross-functional partners to inform decision-making and optimize execution. 

Congress, Advisory Board & Peer-to-Peer Engagement 

• Leads commercial engagement strategy for key neuromuscular congresses, including pre-, during-, and post-meeting planning and follow-up. 
• Designs and executes advisory boards, speaker programs, and peer-to-peer educational initiatives focused on rare neuromuscular disease education. 
• Identifies and recruits appropriate KOLs for content development and other marketing projects, such as web content, training, handouts, and related materials.
• Partners cross-functionally to ensure consistency, effectiveness, and compliance across engagement forums.

Cross-Functional Leadership & Governance 

• Collaborates and interfaces regularly across regions and with multiple departments, including Sales, Marketing, Medical Affairs, Market Access, Training, Legal, and Compliance, to ensure aligned and compliant execution.
• Manages vendor partnerships as needed, including medical education agencies, meeting services providers, and other external partners.
• Establishes metrics to assess effectiveness, impact, and ROI of thought leader engagement activities. 
• Ensures all interactions adhere to regulatory, legal, and company compliance standards. 

Education and Skills Requirements:

• Bachelor’s degree required; advanced degree preferred. 
• 10+ years of experience in biotechnology or pharmaceutical commercial roles, with experience in rare disease or specialty markets strongly preferred. 
• Demonstrated experience engaging neuromuscular or rare disease thought leaders in a commercial context. 
• Strong understanding of the rare disease commercialization landscape, including diagnosis complexity, referral dynamics, and patient advocacy. 
• Proven ability to translate complex scientific and clinical insights into clear, innovative, and actionable commercial strategies. Self-starter with the ability to deliver results in therapeutic areas with high unmet need.
• Excellent interpersonal, oral, and written communication skills, with strong execution focus and executive presence, and the ability to influence without authority.
• Strong cross-functional collaboration skills and experience operating in matrixed organizations. 
• Demonstrated commitment to ethical, compliant engagement practices. 
• Proven ability to manage a large geographical territory.
• Domestic travel up to 80% is required. 

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