Therapy Area Head – Cardiovascular

Job Description Summary

As Therapy Area Head for Cardiovascular, you are responsible for a consistent, cross-functional brand strategy shaping and implementation, for all products in the Cardiovascular (CV) Therapy Area (TA).

You will evolve India specific early brand strategies, such as the Integrated Product Strategies (IPS) into a competitive, truly cross-functional launch plan that is fit-for-purpose for India and sets a foundation of launch success for Novartis Assets in CV Therapy Area and contribute to strategic, cross-functional decisions for India with regards to brand strategic initiatives, incl. partnerships, policy shaping, and for launched assets, will monitor and respond to major events and competitive landscape developments.

You will have close interaction with different functions, collaboration with MAP and CE&E teams to shape launch deliverables and CV TA-relevant customer experiences/ journeys and campaigns/ content for India.

You will also lead, manage and develop the overall performance of the CV TAs current and future product portfolio and delivers sales and profits within agreed budgets as well as lead and develop a high-performing sales and marketing team and builds effective and enduring business relationships with key customers/ stakeholders.

 

Job Description

Major accountabilities:

• Accountable for delivering the CV TA sales, market share, and profitability to meet or exceed budget targets. Defines, develops and oversees short and long-term strategic marketing and sales plans in line with regional & global marketing strategy.

• Monitors market trends, sales and product performance, conducts regular reviews against plans and takes corrective action as required. Drives the growth of the CV TA by establishing growth plans for existing products, effectively manages their life cycle, successfully launches line extensions and new products; establishes and manages effective strategic partnerships.

• Defines, drives and oversees the launch planning and execution of upcoming key launches by ensuring seamless cross-functional and (as applicable) cross-divisional collaboration. Supports strategic portfolio development activities for the business.

• Works with the global, regional to support commercial assessments, new product Launch, forecasting, lifecycle management. Develops and strengthens strategic relationships with customers (e.g. physicians, key accounts, specialty pharmacies, KOLs and payors) to support medical and commercial activities in alignment with compliance guidelines.

• Optimizes sales force performance and return on investment. Enhances sales force capabilities and continues to develop innovative commercial strategies to ensure success in an evolving healthcare environment.

• Partners with other TAs heads and supports in the development of an agile, customer-led digital and customer solutions strategy which meets the evolving needs of the business, our customers and patients. Drives effective, tiered market support to interpret, localise and operationalise launch strategies and deliverables, acting as primary interface and escalation point for India markets. Responsible for the budget and financial perfomance of the TA.

• Ensures alignment to all Ethics, Risk & Compliance policies and manage key processes. Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples (where applicable).

• Successfully lead the TA team, managing all people-management related processes (recruiting, performance management, coaching). Identifies and builds key capabilities, talent pipeline and ensure proper development of assigned people.

Minimum Requirements:

• Degree in Life Sciences, Pharmacy, Biomedical or other related discipline.  
• People Leadership P&L or Unit Accountability  
• Able to understand changing dynamics of Pharmaceutical industry  
• Proficient and fluent in English with good interpersonal and communication skills. 
• Digital & Technology Savvy 

 

Skills Desired

Business Strategy, Digital Marketing, Go-To-Market Strategy, Healthcare Sector Understanding, Inspirational Leadership, Marketing Strategy, People Management, Product Launches, Product Lifecycle Management (PLM), Profit and Loss (P&L), Sales