Sr. Director Marketing (US Brand Lead) Respiratory Biologics

Sr. Director Marketing (US Brand Lead) Respiratory Biologics

Durham, NC or Philadelphia, PA

As the Sr. Director of Marketing, you will report to the VP of Marketing for US Specialty and function as the commercial leader for the brand.

This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can effectively partner with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts. Strong collaboration with cross-functional leaders—including Sales, Market Access, Patient Services, Finance, DD&T, Insights & Analytics, and Forecasting—is essential.

In this role, you will cultivate a performance-driven culture grounded in clear accountability, defined decision-making authority, and transparent expectations. By fostering trust, mutual respect, and open communication, you will empower individuals to reach their full potential and sustain high engagement. This approach strengthens collective performance and supports long-term commitment across the team.

You will be accountable for developing, implementing, and measuring the impact of the US brand strategy and operating plan; leading a team of US marketers; and driving brand performance. 

You will be responsible for driving performance across a key asset within GSK’s Respiratory Biologics portfolio, with a strong focus on supporting newly launched indications and accelerating growth across the full brand lifecycle.

The specific accountabilities of this role include the following:

• Achieving annual brand and sales and profit targets
• Overseeing creation and implementation of the strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply and fiscally responsible management of supply chain operations
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Leading and developing a high-performing team of marketing directors, managers, and associates
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Providing feedback to US Medical Affairs and global teams to ensure evidence generation is fit for purpose across the brand lifecycle
• Partnering with global commercial teams

Why You?

Basic Qualifications:

• Bachelor’s degree
• Minimum of 10 years’ commercial experience including sales or marketing
• Minimum of 6 years of marketing experience
• Experience in US healthcare brand marketing
• Experience in direct people management

Preferred Qualifications:

• MBA or MPH
• Sales leadership experience: with a preference in Specialty Sales
• Business and Financial acumen
• Experience with biologics and/or buy-and-bill and/or specialty pharmacy models preferred
• Experience in one or more of the following: respiratory or global
• Broad commercial experience, including:
• Brand lifecycle management
• Senior leader engagement
• Matrix team leadership
• Category / disease and product strategy development
• Customer insight, messaging, campaign, and creative development
• Agency management
• Budget management
• An understanding of channels, pricing, and market access strategies
• Drives market and brand opportunity analysis and develops actionable brand insights
• Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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