SMM/AD-Bax MKT-上海
AstraZeneca
This listing was originally posted on AstraZeneca's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
Upgrade to Pro to access the AI-generated 'Read before applying' briefing and other premium pharma intelligence.
Upgrade to Pro — $25/moSUMMARY OF THE ROLE
该岗位需在公司合规框架下，作为中央市场部与销售体系之间的桥梁，将中央市场部策略转化为全国执行蓝图，统筹全国范围内的跨区域协调与资源配置，驱动医生诊疗观念提升。
ROLE & RESPONSIBILITIES
1.区域策略落地及资源整合
将中央市场部的品牌/适应症策略、关键信息与战役节奏，拆解为各区域的执行蓝图、量化目标与关键KPI
整合产品组资源，加速产品在市场准入方面的进展
加强各个区域市场活动的资源整合及协作
2.区域市场洞察和市场活动计划制定
1）根据中央市场部制定的市场策略以及区域业务实际情况，制定区域市场活动计划
2) 分析并解读外部市场数据，挖掘和发现区域市场机会点，并向RSD和RSM提供相应的区域市场建议和意见
3.跨部门沟通协调
促进跨职能部门之间的沟通、协调，最大化组织间的效能以确保市场策略得到充分的执行
负责协调相关产品培训事宜
负责和跨部门一起规划、协调和跟进重点市场活动
4.区域市场业务追踪过程管理
完成月度区域市场汇报，并及时提交至销售总监及中央市场部。 (内容包括：市场情报，活动执行情况及后续计划，费用进展vs. 计划等)
管理支出以保证良好的预算管理，同时寻求提升支出效率的方法和形式
跟踪月度绩效表现vs.费用进展。如有明显差距，能够分析陈述具体原因
5.区域专家管理
建立/支持区域专家学术平台
通过主动定期拜访区域中的重要专家来推动学术交流
REQUIREMENTS
1.10年以上处方药行业经验；3年以上团队管理经验；
2.有心血管、肾病、代谢等慢病领域经验；
3.有中央市场部+区域市场部双重经验；有新产品上市经验者优先；
4. 具备良好的项目管理及KOL/KEE管理经验，具备COE搭建或多学科慢病诊疗模式搭建经验者优先；
Date Posted
01-9月-2026Closing Date
29-9月-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Explore related positions you might be interested in
We'll notify you when matching roles are posted.
Interviewed at AstraZeneca?
Help others prepare — share your experience anonymously.
PHARMACEUTICAL
Small Molecules, Vaccines, Biologics
Upgrade to Pro to access AI interview prep brief and other premium pharma intelligence.
Upgrade to Pro — $25/mo