Senior Specialist, Marketing

Job Description

Our Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The position is based out of Upper Gwynedd, PA, reporting directly to the Associate Director, U.S. Vaccine Portfolio Marketing Strategy & Implementation Lead.

Responsibilities will include, but not limited to:

Promotion Management:

• Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.

• Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.

• Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.

• Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.

• Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Commercial Review Team (CRT) approvals, and production.

• Maintains working knowledge of regulatory guidance & delivers compliant programs.

• Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.

• Demonstrate flexibility to adapt and support OMM review and HUB processes.

• Oversees the appropriate administration of promotional budgets for projects and deliverables.

Customer Segment Strategy:

• Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.

• Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.

• Guides marketing campaigns and implementation plans for multiple customer types and partners with extended team members for input on ongoing strategy/resource development action items.

• Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.

Education:

• Minimum: BA/BS Degree.

• Preferred: MBA or other advanced degree.

Knowledge and Skills:

• 3 years of combined sales, marketing, market research, promotion or equivalent experience.

• Ability to think strategically across multiple segments.

• Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process.

• Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.

• Proven problem solving and exceptional project management skills.

• Strong communications skills and self-motivated.

Preferred Knowledge and Skills:

• Prior working knowledge in pharmaceutical, vaccines, biotech or other related regulated industries.

• Managing external agencies or vendor.

• Demonstrated ability to make strategic choices using fundamental marketing tools and frameworks (e.g. segmentation, positioning, etc.).

• Demonstrated budget management.

• Proven ability to efficiently manage and/or lead multiple projects, priorities and deadlines as a subject-matter-expert (SME).  

Required Skills:

Adaptability, Business Planning, Data Analysis, Data Analytics, Financial Analysis, Managed Care Contract Negotiations, Market Development, Market Research, Pricing Strategies, Product Management, Project Management, Sales Strategy Development, Strategic Thinking, Team Leadership, Teamwork

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$117,000.00 - $184,200.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/8/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.