Senior SFE Manager
Description
Job Description
The Salesforce Effectiveness Manager (SFE Manager ) is responsible for the enhancement of Sales Capabilities for Sales Representatives and Sales Managers in Vietnam. SFEM will reports to COD.
The Salesforce Effectiveness Manager will:
Working with the Regional SFE lead, COD to drive best-practice in Sales Excellence - demonstrating stepwise improvements in the efficiency and effectiveness.
The SFE Manager will be responsible for the implementation within countries of selected core capabilities, which are harmonised and represent VN CLT expectations which countries are expected to adopt or develop:
Active Management of Agreed SFE KPIs
Monitor VN performance against agreed Salesforce KPIs, and work with sales managers and BUDs to identify opportunities for improvement.
Monthly meeting with BU to present SFE KPIs and align on required actions and quarterly present SFE KPIs to CLT and required actions for next quarter/cycle.
Sales Incentives (SIP) and target setting
Actively manage company/regional SIP Principles in Vietnam and build annual SIP.
Work SIP/target setting vendor (ZS Associates), facilitate earliest possible implementation
Make analysis on SIP and targeting practice and advise solutions and optimize SIP impact to business
Segmentation and Targeting
Drive differentiated investment (effort, messaging, channels) in high potential customer segments – ensure that each country has a realistic short and medium term plan for improvement in targeting effectiveness
Have a high degree of visibility to opportunities which exist to improve the efficiency and accuracy of BU in the process of target list construction (profiling, classification)
Salesforce Capabilities
Actively manages call quality (measurement and action’s proposal)
Actively manages both quantum and quality of coaching (measurement and action’s proposal)
The SFE Manager will also be responsible for adhoc capabilities which BUs can draw from in accordance with their own needs:
The SFE Manager is additionally expected to be personally accountable for one of the Core Capabilities (Sales Incentives/Outsourcing, Segmentation and Targeting, Salesforce Capabilities) and ensure that VN practice is aligned with VN strategies and lead initiatives best practices for the future market.
The SFE Manager will additional be expected to work with RSFE lead to align the direction of RSFE lead
Other key responsibilities include:
Fully support implementation of the GHH Fast Forward strategy, translate strategies to Salesforce Excellence practice, having expert practical knowledge of current digital capabilities of current Country salesforces, and where gaps exist.
Be aware of the importance of non-traditional customers and channels and their interplay with conventional sales representatives
Under the direction of the COD, undertake additional SFE project work where cross functional capabilities, expertise or data are required.
Required Skills:
Adaptability, Adaptability, After Sales Technical Support, Analytical Thinking, Call Quality Monitoring, Communication Management, Consumer Profiling, Customer-Oriented, Customer Service, Data Analysis, Data Profiling, Data Visualization, Key Performance Indicators (KPI), Market Access, Media And Communications, Order Processing, Organizational Performance Management, Outsourcing, Performance Improvements, Productivity Improvements, Product Sales Training, Report Preparation, Sales Data Management, Sales Pursuits, Sales Quotes {+ 2 more}Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Secondary Language(s) Job Description:
Desired Experience/Education/Skills:
Education level:
University degree (BA/BSc or marketing equivalent) from accredited university
Experience:
5+ years’ experience in Commercial Excellence / SFE / Sales Operations within pharmaceutical or healthcare industry
Hands‑on experience in GTM transformation, incentive design, or omnichannel deployment preferred
Exposure to regional or global project environments is an advantage
Skills/Capabilities:
Strong ability to influence and drive change without direct authority, partnering effectively with Sales Managers, BUDs, and senior leadership.
Excellent stakeholder engagement and communication skills, with the ability to present clear, data‑driven insights to executive and regional stakeholders.
Proven capability to work collaboratively across cultures, functions, and hierarchies in a multinational environment.
High operational credibility and learning agility, enabling adoption of new processes, tools, and ways of working within sales organizations.
Solid expertise in Sales Excellence and Go‑to‑Market disciplines, including field force design and deployment, territory alignment, sales incentives, target setting, and Salesforce KPIs across diverse market types.
Strong analytical and insight‑generation skills, translating CRM and sales data into actionable recommendations for business decisions.
Ability to coach, mentor, and support sales teams in performance management and sales excellence capabilities.
Good understanding of omnichannel customer engagement and CRM/call reporting systems, with strong proficiency in MS Office and reporting tools.
Professional‑level English communication skills, both written and verbal.
Merck Leadership Standards
Make Rapid, Disciplined Decisions
Act with Courage and Candor
Demonstrate Ethics and Integrity
Drive Results
Foster Collaboration
Personal Characteristics
A self- starter, with motivation and drive to deliver a significant improvement in sales capabilities
Customer-centric thinking (e.g., always acts with customers in mind)
Superior interpersonal skills
Emotional/Social Intelligence - Is insightful regarding the needs, goals, demands, and problems of others.
Optimistic and Passionate
Resilient with an ability to deal with ambiguity and complex operating environments
Open to feedback & learning
Flawless time management skills with an ability to deliver despite competing priorities arising
Grace and poise under pressure
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
05/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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