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Senior Manager, HCP Marketing
$147K - $197K/yr(employer-provided)
↑97 30dH-1B · 1 FY23+1 Pro signals
Description
About This Role:
The Senior Manager, HCP Marketing will play a central role in shaping HCP engagement for a key growth driver within Biogen’s North American Neuropsychiatry Franchise. This role supports the development of HCP brand strategy for an innovative product addressing significant unmet need in Postpartum Depression (PPD), with a strong focus on non-personal promotion and omnichannel engagement.
We’re looking for a marketer who goes beyond strategy decks – someone who shapes the work, partners seamlessly with Medical, Regulatory and Legal, and ensures ideas translate into high-quality, channel-ready execution. You will define not just what we say, but how it shows up across the HCP engagement ecosystem, collaborating closely with Omnichannel Excellence (OCE) & Insights teams.
This role is likely a strong fit if you:
· Have built or optimized HCP marketing assets (emails, banners, websites, social, CRM journeys)
· Are comfortable navigating Medical, Legal, and Regulatory feedback to land compliant, high-quality content
· Enjoy rolling up your sleeves in execution as well as setting strategy
· Can collaborate with agencies to shape creative and tactical approaches
What You’ll Do
· Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web, ensuring a cohesive, insight-driven customer experience.
· Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.
· Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
· Guide agencies and embed a test-and-learn mindset to improve content and engagement.
· Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
· Lead multiple complex initiatives simultaneously, driving alignment across stakeholders while maintaining strong oversight of execution.
Who You Are
You are a brand-first marketer who understands that execution is just as important as strategy. You can move seamlessly between big-picture thinking and in-the-weeds detail, defining strategy and directly shaping how it comes to life.
You have a strong understanding of non-personal and digital channels and are confident guiding teams to translate strategy into actionable, data-driven engagement.
You collaborate effectively with MLR, OCE, and Insights teams, influence senior stakeholders, and shape tactical deliverables with both confidence and pragmatism.
You demonstrate the ability to compassionately relate to and engage with providers and patients in the PPD space. You love to innovate across all areas including strategic programs and tactics that leverage advancements in technology, media, and communications.
Qualifications
· Bachelor’s degree required; MBA preferred.
· 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
· Working knowledge of key digital channels (CRM/email, paid media, web) and how content must adapt to perform effectively.
· Excellent communication and presentation skills, with the ability to influence across functions and levels.
Preferred Skills
· Experience in Women’s Health or Mental Health.
· Launch experience, particularly with omnichannel campaigns.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Biogen
BIOTECHNOLOGY
Small Molecules, Biologics, Biosimilars, ASO
LocationCAMBRIDGE, MA
Employees7,500
Open Jobs227
This listing was originally posted on Biogen's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.