Description

The Senior Director Marketing, Neurology Customer Experience, will contribute to the success of our emerging Neurology Business Unit and will report to the Executive Director, Marketing. This person will implement the approved Brand plan, and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to our customer experience across the omnichannel environment for both HCP and consumer for our upcoming launch in Myasthenia Gravis.

This important role is responsible for leading the creation of an omnichannel strategy and execution across both HCP and consumer audiences. This includes the development and implementation of content strategy across customer groups: Physician / physician groups, Patients / caregivers. Develop deep insights through an understanding of customer preferences to shape our content strategy and direct team to implement across customers. Lead a team to deliver HCP and patient content with a passion for curated customized content across the customer journey.

In this position a typical day may include the following:

For HCPs, the focus will be content production delivered through all digital channels for non-personal from home office initiatives as well as Next Best Action through Veeva CRM for field communication to their customers.
For patients the focus will be to activate the patients demonstrating the broad awareness while continuing to drive/maintain brand awareness. This includes advertising across all relevant media channels. Significantly increase our digital content offerings as well as enhancing our CRM program to include: lead generation and adherence.
Ensuring that marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines.
Leading and providing development opportunities for direct reports.
This person will work closely with many cross functional teams including across the entire brand team, Market Access team, Insights and Analytics, Commercial IT
Monitoring spending against budget and managing projects to agreed-upon timelines, budgets, and scope.

This May Be the Right Role for You If you:

You have experience with a digital asset management system and Sales Force Cloud
You have expertise in behavioral science would be a plus.
You can demonstrate leadership qualities and have experience managing teams.
You are a strong communicator and can present well, capable of articulating complex strategies to partners of all levels, including Senior Leaders, regardless of their technical background.
You can complete and manage multiple projects in a fast-paced environment where quick decision making and clear direction is a must.
You bring organizational agility and the capability to reprioritize based on external or internal changes.
You can work effectively and efficiently with team members, across departments, and managing agencies.

To be considered for this role, you must have a Bachelor's Degree, MBA preferred. The ideal candidate must have a minimum 15 years of progressive experience in biologics marketing and omnichannel strategy development and execution in the life sciences. Neurology experience is preferred and Myasthenia Gravis or Neurology Rare Disease experience a plus. Lastly, you will need to be onsite in Sleepy Hollow, NY 4 days a week.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$216,100.00 - $360,200.00

Senior Director Marketing, Neurology Customer Experience

Description

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