JOB SUMMARY
As the Retail E-commerce Lead, you will be fully responsible for business development and operational management of the retail products on third-party online e-commerce platforms. You will lead and inspire your team to deeply exploit the potential of these channels, driving business growth and innovation through strategic partnerships with established platforms and emerging channels. This role demands exceptional capabilities in strategic planning, team leadership, resource integration, and data analysis to enhance brand value, product accessibility, and patient services, while ensuring all operational activities strictly comply with corporate standards.
KEY RESPONSIBILITIES
- Strategy & Business Planning: Responsible for setting sales targets and formulating operational strategies for retail products on e-commerce channels. Lead the development of annual/quarterly online marketing plans and monthly sales plans based on market insights and internal business analysis. Coordinate key partners, including supply chain, finance, and marketing, to clarify budget and resource allocation, ensuring the achievement of sales objectives.
- Channel Expansion & Innovation: Drive strategic partnerships with major e-commerce platforms and emerging channels such as health/private clinics/medical aesthetics. Explore and develop innovative business models to expand channel breadth and depth, generating incremental business growth.
- Team Leadership & Performance Management: Lead, develop, and mentor the team. Set clear goals, provide coaching and training, unlock the team's potential, and ensure efficient operation and achievement of performance targets.
- Retail Brand & Product Operation: Continuously enhance the online brand image and product competitiveness. Increase market share through optimized product portfolio management, potential product exploration, and refined operational tactics.
- Data-Driven Insights & Market Intelligence: Conduct in-depth analysis of channel operation data, monitor campaign effectiveness and expenses to ensure ROI. Collect and synthesize market and competitor intelligence to generate insightful reports that support business decision-making and innovation.
- Key Project Management: Oversee end-to-end project management for critical large-scale platform campaigns, including planning, launch, execution, and post-campaign review.
- Internal & External Collaboration: Maintain and strengthen strategic relationships with key platform partners, securing premium resources. Effectively coordinate with internal cross-functional teams to ensure seamless online operations and strict adherence to all company policies and industry regulations.
- Integrity & Compliance: Ensure all online operational activities strictly comply with company compliance policies, industry guidelines, and relevant laws and regulations.
EDUCATION AND EXPERIENCE
- Bachelor's degree or above; a major in Marketing, Medicine, or a related field is preferred.
- Minimum of 10 years of experience on the pharmaceutical/healthcare and internet industry, with at least 5 years in e-commerce platform operation management and proven team leadership experience.
- Demonstrated success in online channel expansion and operation for pharmaceutical products or health-related consumer goods, with deep knowledge and practical experience on platforms like JD.com, Alibaba, and Meituan.
- Outstanding brand marketing planning skills, market insight, and strategic thinking. Strong project management and overall planning capabilities, with the ability to forecast and manage project risks.
- Understanding of relevant laws, regulations, compliance requirements, and management specifications within the pharmaceutical industry.
- Exceptional leadership skills with experience in managing and developing high-performing teams.
SKILLS REQUIREMENTS
- Excellent verbal and written communication skills in both Chinese and English, with strong presentation and facilitation abilities.
- Exceptional interpersonal, influencing, and relationship-building skills.
- Strong achievement motivation, excellent execution, planning, and time management skills.
- Superior communication and coordination skills, ability to work under pressure, and adaptability to a rapidly changing environment.
- Proven ability to drive breakthrough innovation and effectively integrate resources to achieve objectives.
INTEGRITY
Manage all activities in strict accordance with company policies, industry guidelines, and relevant laws. Uphold the highest standards of integrity, truthfulness, and transparency, with a clean record free of legal or regulatory violations.
FOR INTERNAL APPLICANTS
Internal applicants must comply with the standard compliance investigation process, not be subject to any performance improvement plans or compliance violations and meet other stipulated requirements.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Mkt & Sales/Commercial Bus