Product Manager, Professional Promotion – CAPLYTA, Neuroscience

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is searching for the best talent for a Product Director, Professional Promotion supporting CAPLYTA®, located in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

 

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. #Neuroscience #Janssenbreakthrough #mycompany

Position Summary

The Product Manager, Professional Promotion will support the development and execution of CAPLYTA healthcare professional promotional strategy across Major Depressive Disorder (MDD) and Bipolar Depression (BPD). Working with the Product Director, Professional Promotion, this role will translate brand strategy, clinical data, customer insights, and performance analytics into compelling, compliant HCP-facing resources and integrated engagement initiatives that strengthen customer engagement, field execution, and brand performance.

The Product Manager will manage assigned promotional assets from concept through deployment and optimization; partner with Sales Leadership and Learning Excellence to advance field readiness and pull-through; and use market research, competitive intelligence, and business analytics to inform priorities and measure impact. The role will collaborate across Medical Affairs, Regulatory Affairs, Legal, Health Care Compliance, Sales, Market Access, Analytics, Operations, and agency partners to deliver initiatives on strategy, on time, and within budget. The Product Manager will report to the Group Product Director, Professional Promotion and serve as a core member of the CAPLYTA brand team.

Responsibilities / Areas of Focus Include but Are Not Limited to the Following Activities

HCP Promotional Strategy and Execution

• Support development and execution of CAPLYTA professional promotion strategies and tactics across Major Depressive Disorder and Bipolar Depression.

• Translate brand strategy, clinical data, customer insights, and performance analytics into clear, compelling, and compliant HCP-facing resources.

• Manage assigned promotional assets through concept development, market research, promotional review, production, deployment, and optimization.

Field Strategy, Readiness, and Pull-Through

• Partner with Sales Leadership and Learning Excellence to develop field-facing messaging, resources, training, and execution guidance that enable effective customer engagement.

• Gather field feedback and executional insights to identify barriers, opportunities, and enhancements that strengthen brand pull-through.

• Support plan-of-action meetings, manager meetings, field communications, and other readiness initiatives that build confidence and consistency in execution.

Customer Insights, Analytics, and Optimization

• Leverage market research, customer insights, competitive intelligence, and business analytics to inform tactical priorities and executional recommendations.

• Establish success measures for assigned initiatives, monitor performance, and recommend optimizations that improve customer engagement and business impact.

• Maintain strong knowledge of the treatment landscape, customer journey, competitive environment, and evolving HCP needs across priority audiences.

Integrated Customer Engagement

• Partner with Non-Personal Promotion, peer-to-peer education, Market Development, and other customer-facing teams to deliver a coordinated and consistent HCP experience.

• Support development of integrated personal and digital engagement tactics aligned with customer needs, brand priorities, and key decision points.

• Contribute to congress, advisory board, market research, and other customer-engagement initiatives as appropriate.

Cross-Functional and Operational Leadership

• Collaborate closely with Medical Affairs, Regulatory Affairs, Legal, Health Care Compliance, Sales, Market Access, Analytics, Operations, and agency partners to deliver compliant and effective initiatives.

• Lead day-to-day agency and vendor workstreams, including scope, timelines, budgets, quality, and risk management, to ensure delivery on strategy, on time, and within budget.

• Serve as a core contributor to brand planning, budget management, and prioritization while fostering a collaborative, accountable, and agile team culture.

Qualifications

• A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful.

• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program.

• Experience with project management and experience in field sales preferred.

• Healthcare experience or pharmaceutical industry knowledge.

• Psychiatry and/or mental health experience preferred

• Experience with working with and developing strong relationships with KOLs strongly preferred

• Demonstrated marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.

• Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups

• A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required

• Must be innovative, proactive, and have excellent business acumen

This position is based in Titusville, NJ and may require up to 20% domestic travel.

The Company maintains a highly competitive sales incentive compensation program. Under current guidelines, this position is eligible for participation in this program in accordance with the terms of the applicable plan.

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.

Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Employees are eligible for the following time off benefits: Vacation – up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work, Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below. https://www.careers.jnj.com/employee-benefits

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center  (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

 

 

The anticipated base pay range for this position is :

$102,000.00 - $177,100.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits