OC Experience & Content Strategy Lead

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

OC Experience and Content Strategy Lead
 

You will lead content and experience strategy for omnichannel customer journeys in Türkiye. You will shape and deliver clear, useful content that meets local healthcare professional needs and supports our commercial objectives. You will work with marketing, medical, compliance, analytics and agency partners. We value practical thinking, collaboration and measurable impact. This role offers growth, visible impact and a chance to help GSK unite science, technology and talent to get ahead of disease together.

Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

- Define content strategy for omnichannel customer journeys, aligning content to local customer needs and brand goals.

- Create and manage content calendars, ensuring timely delivery and channel fit.

- Set and uphold content governance for tone, voice, format and compliance with legal and internal standards.

- Work across marketing, medical, analytics, sales and external agencies to brief, review and deliver content.

- Use content performance data to improve relevance, personalization and impact.

- Lead content audits and design reusable content architectures for multi-channel use

- Develop customer-first content suited to face-to-face, digital and hybrid channels.

- Translate brand plans into clear content briefs and build-ready assets.

- Prioritise and manage multiple content streams to meet launch and business needs.

- Ensure all content passes required quality checks, references and local approvals.

- Coordinate agencies and vendors to keep delivery on time and on budget.

- Provide clear reporting and insights on content performance and optimisation.

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

- Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related field.

- Minimum 3 years of experience in brand mnagement, content strategy, content management, digital marketing or related roles.

- Experience working with cross-functional teams and external agencies.

- Strong written and spoken Turkish and professional English.

- Familiarity with content management systems and standard office tools.

Preferred Qualification

If you have the following characteristics, it would be a plus

- Experience in healthcare, pharma or life sciences communications, Oncology – Hematology experience preferred.

- Hands-on experience with CRM or content platforms (for example Promomats).

- Experience with marketing automation or email platforms (for example SFMC).

- Training or certification in digital or content marketing.

- Design awareness or basic skills with tools such as Canva, Photoshop or Illustrator.

Working Model

This position is hybrid. You will be based in Türkiye with a mix of on-site and remote work as agreed with the hiring manager.

What we value in you

- Clear, concise writing with strong attention to detail.

- A collaborative approach that brings people together.

- Practical decision-making and a focus on outcomes.

- Curiosity and a willingness to test and learn.

- Respect for compliance and ethical standards.

- A commitment to inclusion and creating spaces where colleagues can do their best work.

We want to hear from you.

If this role matches your skills and ambitions, please apply. Tell us how you would shape content to improve customer experience in Türkiye and the impact you would aim to deliver. #LI-Remote

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds.

What we offer

You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you to apply.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. #LI-Remote

 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at tr.recruitment-adjustments@gsk.com to discuss your needs.

Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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