Medical Channel Strategy and Engagement Lead

ROLE SUMMARY

Medical Channel Strategy and Engagement Lead is responsible for leading a group that is therapeutic area-aligned across Oncology, Primary Care, Specialty, and Vaccines.  They are accountable for creating a comprehensive omnichannel strategy for priority medicines and vaccines that seamlessly integrates digital platforms, audience journey development, channel mix selection, and precision and personalized digital dissemination of scientific content across all Pfizer therapeutic areas, including publications, field medical content, social media content, and other types of externally facing medical content through very specific channels. This role will be responsible to develop and implement a comprehensive digital medical engagement strategy to improve Pfizer's communication and interaction with healthcare professionals and stakeholders, in collaboration with all Global and Local Medical Leads and cross-functional partners. The Medical Channel Strategy and Engagement Lead will also be responsible to manage subject matter experts to oversee all operations and execution of Medical Media Buys on external 3rd party and Social Media Channels, ensuring alignment with regulatory requirements and industry best practices while enhancing outreach to our priority healthcare professionals.

 

ROLE RESPONSIBILITIES

• Lead a team of medical channel experts to deliver and execute medical channel and digital engagement strategies across all priority Pfizer medicine(s) / therapeutic area (i.e., Oncology, Internal Medicine, Specialty Care, Vaccines & Antivirals) to optimize the engagement and reach of emerging Pfizer scientific data
• Drive teams through the planning, conceptualization, production, and implementation of scientific omnichannel journeys leading to personalized and precise engagement across externally-facing medical channels, key data releases, congress events, publications, amplification of scientific journeys alongside field medical, digital platforms, and steer innovative launch of new medical channels to foster personalized or precision HCP engagement.
• Serve as key member of the Medical Channel Excellence Leadership Team and point of escalation for issues raised pertaining to digital engagement and channel optimization, audience understanding and mix, scientific omnichannel journey development, channel operations, paid media, channel discovery, activation, and maintenance, channel excellence.  Lead issue resolution and proactively seek opportunities to optimize ways of working.
• Navigate a complex ecosystem of colleagues across geographical and functional lines, including Global Medical Affairs Category Teams, Evidence Generation, and R&D to establish best practices for dissemination of science through optimal channels, development of audience segmentation and precision engagement resources to ensure delivery to complex scientific data in a timely and where possible, a personalized manner.
• Leads strategic direction including business performance and financial management related to the design, development, and deployment of medical omnichannel framework, integrating customer insights and channel mix strategies for all priority asset, across all divisions of Pfizer within priority markets.
• Oversees and manages people, technological and financial resources, within the Medical Channel Excellence Team directed at developing omnichannel customer journeys, selection of channel mixes based on HCP preferences, and development of standardized frameworks. This may include the need to manage and utilize significant resources outside of direct authority.
• Provide subject matter leadership by leveraging scientific expertise as well as pertinent technical/operational knowledge across various Medical Leadership Teams to collaborate on data dissemination and omnichannel strategies.
• Possesses an expert level of knowledge and understanding of the external HCP marketplace and anticipates the HCP requirements within each of the TAs/priority assets ((i.e., Oncology, Internal Medicine, Specialty Care, Vaccines & Antivirals), specific to the priority country specific requirements.
• Influences senior management decisions that have an impact on business direction.
• Anticipates, oversees, and influences change that has a transformational impact on a Omnichannel Strategies across Medical Affairs.
• Lead the design and development of infrastructure to support medical omnichannel framework.
• Enhance cross channel integration through Pfizer and 3rd partner channels.
• Serve on cross enterprise and cross functional committees as needed, as directed by MCE Head
• Liaise with legal, compliance and governance on processes and issues related to omnichannel deliverables
• Stay current on Global and local regulations/guidance that impact engagement with and delivery of medical information to external healthcare professionals and patients
• Stay current on all relevant Pfizer SOPs and US guidance documents.
• Lead a team of medical channel experts to optimize digital/social channel performance, introduce new capabilities on existing channels, and activate strategically aligned additional medical channels. 
• Monitor activity and performance of all medical digital and social channels to elevate the digital medical ecosystem aligned with medical strategy and enhanced engagement experience
• Oversee paid media for medical media buys including vendor management and partnerships

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Advanced scientific degree (PhD, PharmD,etc.) 
• Minimum 7+ years pharmaceutical industry with 2+ years’ experience in Medical Affairs/Scientific Publications/Medical Communications Agency
• Experience in representing a function within a matrix organization through a strong track record of excellent presentation, customer facing, and interpersonal skills. 
• Direct external vendors and manage budgets, timelines, and quality of deliverables. 
• Strong track record of written and oral communication skills to develop and present scientific information to varied audiences and articulate messages succinctly.  
• Quickly build rapport and credibility with key internal and key external stakeholders through strong interpersonal skills 
• Strong organizational skills to track numerous tasks for multiple simultaneous projects in a deadline-oriented environment.  
• Experience in global medical strategy development, scientific planning/communications, and understanding of applicable regional legal and regulatory requirements. 
• Knowledge of omnichannel, including diverse channel and HCP specific channel and content requirements – such as long-form, multimodal/modular content dissemination, publication and key data release amplification, channels serving as publication extenders, podcasts, social media, and short-form scientific content dissemination for 3rd party digital platforms
• Experience with activating new channels and capabilities to amplify medical engagement through digital channels
• Expertise in scientific data interpretation and converting that understanding to develop scientific omnichannel journeys.

 

PREFERRED QUALIFICATIONS

• Advanced degree (MBA or similar). 
• Experience in various functions including Marketing, Digital Communications, or Life Sciences.
• Experience leading complex, cross-functional teams in developing omnichannel strategy
• In-depth knowledge of healthcare industry trends and evolving digital delivery methods for scientific information to HCPs

 

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Travel as required, up to 20% of role

Other Job Details:

Last Date to Apply for Job: October 31st, 2026

Additional Location Information: New York, NY; Collegeville, PA; Cambridge, MA; Groton, CT; Lake Forest, IL; La Jolla, CA; Montreal, Canada; Europe - Any Pfizer site

Eligible for Relocation Package: No

Position is hybrid and will require to work 2 to 3 days per week on site 

#LI-PFE

 

 

The annual base salary for this position ranges from $230,900.00 to $384,800.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

 

 

 

 

 

 

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

 

 

Relocation assistance may be available based on business needs and/or eligibility.

 

 

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

 

 

 

 

 

 

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Medical