Marketing Manager

Viatris Healthcare México S. de R.L. de C.V

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.
 

Every day, we rise to the challenge to make a difference and here’s how the Marketing Manager role will make an impact:

Design and lead the end-to-end marketing strategy for the CNS (Central Nervous System) portfolio to accelerate business growth and achieve sales and revenue targets. This role is responsible for developing and executing data-driven marketing campaigns, optimizing investment allocation, and driving measurable impact across the product lifecycle.

Inspire and engage the CNS Sales team to ensure strong alignment and flawless execution of marketing strategies.

Key responsibilities for this role include:

• Define/Develop portfolio strategy, planning & execution follow up.

• Provide insights to drive strategic decisions through a deep market analysis and research (FC Accuracy).

• Provide the right tools to SF to ensure a proper execution of the strategy, aligned with SF insights & unmet needs (Training, promo mats, CME Program, digital assets, etc.).

• Strategic DME allocation to ensure ROI maximization on every investment.

• Performance Monitoring: Assess revenue potential for product franchise & influence the development of country sales targets.

• Coordinate Cross-Functional teams (Internal / External) to ensure proper execution at all levels.

• Regulatory and Compliance Responsibility: Guarantee high Compliance standards in all interactions.

• Design an innovative Omnichannel Strategy and tactics that optimize relationship with key stakeholders.

• Map relationships with stakeholders, customer journeys and market dynamics to define transformation priorities (Interactions with Doctors, Patients, e-commerce B2B/B2C, among others).  

• Lead the development and upskill of the marketing team to enhance performance and capabilities.

The basic qualifications for this role are:

• Over 8 years of experience in marketing or related areas (Experience in CNS is preferred).

• Experience leading innovative projects inside or outside Pharma Industry.

• University degree in role related careers.

• Master’s degree (Preferred, not mandatory).

• Fluent in Spanish and English.

• Strong Strategic thinking.

• Data-driven decision making.

• Strong people and business leadership skills.

• Leadership and team collaboration with the ability to collaborate effectively in diverse environments.

• Creativity and strategic thinking to develop innovative solutions and overcome complex challenges.

• Negotiation skills.

• Communication Skills, with the ability to clearly convey strategic priorities and influence stakeholders at all levels.

• Cross-functional work capacity.

• Strong strategic understanding of Finance, including P&L management and GTN (Gross-to-Net) processes.

• Strong ability to build and maintain strong relationships across cross-functional teams and stakeholders.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. 

Viatris is an Equal Opportunity Employer.