Marketing Engagement Lead – Digital 1st portfolio

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use.  I further attest that all information I submit in my employment application is true to the best of my knowledge. Job Description At our heart we are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability. Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have? About the Role Are you passionate about transforming customer engagement through data, digital innovation, and omnichannel excellence? As a Marketing Engagement Lead, Digital-First Portfolio, you will shape and execute local customer engagement strategies for brands without a dedicated Brand Lead, ensuring customers receive relevant, timely, and impactful experiences across both digital and traditional channels. You will translate global brand strategies into locally relevant engagement plans, leveraging customer insights, digital technologies, AI-enabled capabilities, and omnichannel approaches to drive business growth and improve customer experiences. Working cross-functionally with commercial, medical, access, analytics, technology, and customer-facing teams, you will play a key role in delivering measurable outcomes while ensuring compliance within a highly regulated environment. This role reports to the Country Lead, and it is a hybrid working model with presence 2-3 days per week at the local Takeda office. How You Will Contribute Develop and own integrated local engagement plans, defining customer segments, objectives, channel strategies, content requirements, investment priorities, measurement approaches, and learning agendas. [ Design and optimise omnichannel customer journeys that create seamless experiences across in-person, virtual, and digital interactions. Translate customer insights and brand objectives into personalised engagement strategies using CRM platforms, marketing automation, AI-powered decision engines, and digital channels. Lead the development and deployment of digital engagement initiatives, including email campaigns, websites, webinars, video content, self-service resources, remote engagement tools, and CRM-enabled customer experiences. Partner with field teams to ensure consistent and impactful customer communication through clear messaging, engagement tools, and training support. Build strong relationships with key customers and maintain a deep understanding of market dynamics, customer needs, competitor activity, and emerging opportunities. Lead and influence cross-functional teams, aligning commercial, medical, market access, technology, and analytics stakeholders around shared engagement goals. Drive a reuse-first content strategy by localising approved modular content and enabling efficient execution across channels. Analyse omnichannel performance data, customer signals, and engagement metrics to continuously optimise customer experiences and improve business impact. Manage engagement investments and marketing budgets, ensuring resources are allocated to activities with the greatest customer and business value. Champion digital innovation by applying advanced analytics, AI, workflow automation, customer intelligence, and emerging technologies to improve engagement effectiveness while maintaining compliance and data privacy standards. What You Bring to Takeda Bachelor's degree in Life Sciences, Marketing, Business, or a related field; advanced qualifications are an advantage. 5+ years of experience in pharmaceutical, healthcare, customer engagement, omnichannel marketing, digital marketing, or commercial excellence roles. Proven experience translating strategy into successful local execution and driving customer engagement through integrated omnichannel programmes. Strong expertise in customer journey design, segmentation, channel orchestration, content strategy, engagement planning, and performance optimisation. Advanced digital marketing capabilities, including CRM platforms, marketing automation, customer data platforms, digital analytics, personalisation technologies, and omnichannel campaign management. Experience leveraging data, analytics, machine learning insights, AI-assisted content creation, decision engines, and workflow automation to improve customer engagement and business performance. Strong understanding of digital KPIs, customer engagement metrics, conversion optimisation, testing methodologies, attribution models, and data-driven decision making. Ability to work effectively in a matrix environment, influencing stakeholders across business, medical, analytics, technology, and external partner teams. Experience managing budgets, balancing multiple priorities, and delivering measurable results in a regulated environment. A collaborative, innovative, and growth-oriented mindset with a passion for creating meaningful customer experiences and embracing new technologies. Additional Information This role must be performed in full compliance with all applicable laws, regulations and industry codes (e.g. EFPIA and the relevant national pharmaceutical industry code) and with Takeda's policies, SOPs and ethical standards. Polish pharma law, Polish reimbursement law. Empowering our people to shine At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Diversity, Equality, and Inclusion Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability. If you are interested in this opportunity, we look forward to receiving your application via our online tool! Learn more at takedajobs.com Locations Warsaw, Poland Base Salary Range: zł313,200.00 - zł430,650.00 For information about our benefits, please click here. Worker Type Employee Worker Sub-Type Regular Time Type Full time