PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life’s moments for children and adults living with a rare disease.
At PTC, we cultivate an inclusive culture where everyone feels valued, respected, and empowered. We welcome candidates from all backgrounds to join our team, fostering a strong sense of belonging.
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Site: www.ptcbio.com
Job Description Summary:
The Marketing & Communications Manager is a pivotal role within the Commercial team, directly reporting to the Head of Commercial. The incumbent is primary responsible for planning and execution of marketing and communications activities related to the growth of product for Phenylketonuria (PKU) in Japan. This is a hands-on, individual contributor role without direct subordinate(s), requiring strategic oversight and operational execution to ensure successful product growth and sustained market presence.
The Marketing & Communications Manager collaborates closely with Brand Lead who has overall responsibility of PKU product, internal cross-functional teams and external stakeholders, including healthcare professionals (HCPs), patient organizations, and vendors, to develop and implement effective brand tactics. The role plays a key part in delivering innovative solutions, ensuring alignment with global and regional strategies, and driving exceptional patient and market outcomes.
Job Description:
Primary duties/responsibilities:
Brand Tactics
- Develop and execute comprehensive tactics of brand plan working closely with relevant stakeholders.
- Adapt global and local brand strategies, ensuring alignment with local regulations and market needs.
- Plan and execute strategic tactical activities to ensure continuous growth of product in the market.
- Identify key success factors and potential risks associated with the brand strategies and tactics, and develop mitigation plan.
Operational Execution
- Create marketing materials, including main brochures, detail aids, patient leaflets, and explanatory meeting slides.
- Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.
- Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.
- Contribute the brand plan is fully prepared for the growth, including cross-functional coordination and alignment with commercial, regulatory, and medical teams.
Stakeholder Engagement
- Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders to ensure robust support for the brand.
- Being expert of the product at industry events, congresses, and meetings.
Cross-functional Collaboration
- Collaborate with internal teams, including Medical Affairs, Regulatory, and Sales, to align marketing activities with broader organizational goals.
- Ensure compliance with local regulations and company SOPs when developing and executing marketing initiatives.
Communications
- Plan and execute strategic communications activities to ensure improvement of understanding of company, disease, and product etc. in the market.
- Being a pivotal contact person for external communications within Japan
- Lead or co-lead an internal activity, e.g. Rare Disease Day internal event, etc. by collaborating with other colleagues.
- Manage and update corporate website contents having help by Office Manager
- Work closely with global communications team to align with global communication strategy.
Additional Responsibilities
- Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.
- Perform other tasks and assignments as directed by management.
- Perform other tasks and assignments as needed and specified by management.
KNOWLEDGE/SKILLS/ABILITIES REQUIRED
- Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.
- Minimum 3 years of marketing experience, including hands-on involvement in the launch of a new product (not limited to additional indications or dosage forms).
- Experience in rare diseases is a strong plus.
- Proven expertise in brand planning, and tactical marketing execution.
- Hands-on experience creating marketing materials and managing congress activities.
- Demonstrated success in developing and managing patient support programs is a plus.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Excellent communication and presentation skills, with fluency in English and Japanese.
- Strong analytical skills to interpret market data and translate insights into actionable strategies.
- Passionate and innovative, with a willingness to take calculated risks and explore new approaches.
Preferred Attributes
- Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.
* Travel requirements
- Up to 50% travel, including national and occasional international travel, to attend congresses, meet with stakeholders, and execute marketing initiatives.
EEO Statement:
PTC Therapeutics is an equal opportunity employer. We welcome applications from all individuals, regardless of race, color, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, sexual orientation, gender identity, gender expression, disability, veteran status or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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