Marketing Campaign Manager

About GenScript Biotech Corporation

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.

 

Position: Marketing Campaigns Manager

Location: China

Report to: Senior Lead II, Marketing Campaign

Position Summary

 

Key Responsibilities:

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.

• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.

• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.

• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.

• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.

• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.

• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

 

Qualifications:

• Bachelor’s degree or above, major is not limited.

• 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.

• Educational background or work experience in biomedical/biotechnology industry is preferred.

• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.

• Experience in planning and implementing large-scale online/offline activities is preferred.

• Strong market insight, analytical ability and strategic thinking.

• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.

• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.

• Fluent spoken English, excellent reading and writing skills are required.