Marketing Associate (Primary Care)

POSITION SUMMARY

Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover the Primary Care/Specialty Care portfolio including operational execution, implementation of the portfolio strategy and follow–up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects

-       Development of all marketing and promotional activities for the allocated brands and portfolios

-       Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation

 

POSITION RESPONSIBILITIES

Accountable

s   Support Country Brand Leads to implement portfolio strategies and identified projects

s   Deliver portfolio project plan and project co-ordination according to pre-defined action plan

s   Deliver on revenue and forecast accuracy for identified brands within the scope of management

s   Support projects within the category.

s   Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).

s   Support the development of promotional and educational materials, working on Pfizer design platforms and with CoLab, Publicis (Re-use of content)

s   Follow up calendar initiatives and DME (A&P) accomplishment

s   Ensures plans and programs are effectively executed w/available resources

s   Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.

s   Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.

s   Coordinate logistics and contents of category area meetings, field force POAs and related activities.

s   Promo Meetings: Manage compliance review of materials

Shared Accountability

s   Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations

s   Long-range forecasting

s   Revenue adjustments, as needed

s   Develop promotional meetings strategy

s   Validate brand-specific messages, design training (w/medical, regulatory)

s   Develop awareness campaigns, congress content in partnership with Medical

 

 

 

EDUCATION AND EXPERIENCE

Qualifications:

s   3-5 Years sales or marketing experience, preferably in the pharmaceutical industry

s   Prior Brand champion, growth gigs or project based experiences will also be considered

 

 

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.

Candidates to demonstrate these commercial competencies

·         Sales, Marketing, Customer and Competitor Insight

·         Marketing Execution

·         Strategic and Operational Business/Marketing Planning

·         Data analysis, interpretation and communications

·         Performance and Program Metrics

·         Exceptional interpersonal skills

·         Exceptional collaboration/negotiation

·         Exceptional prioritization –among/across brands, resource-constrained context;

·         Vendor management

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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