Manager, Media & Performance Marketing

<p style="text-align:left !important">At Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at <a target="_blank" href="https://www.jnj.com."><span style="color:#0000ff"><u>jnj.com</u></span></a>.</p><p></p><p>As guided by Our Credo, Johnson &amp; Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson &amp; Johnson, we respect the diversity and dignity of our employees and recognize their merit.</p><p></p><p></p><p style="text-align:left"><b><span><span>Job Function: </span></span></b></p>Digital Marketing<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b><span><span>Job Sub </span></span><span><span>Function: </span></span></b></p>Digital Engagement<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Category:</b></p>Professional<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>All Job Posting Locations:</b></p>Chiyoda, Tokyo, Japan<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Description:</b></p><p><b>About the role</b></p><p>We’re looking for a strategic, data-driven Manager, Media &amp; Performance Marketing to build and execute media plans that drive efficient growth and elevate brand equity for a leading consumer brand. This role combines strong performance marketing discipline with agency management and a forward-looking view of media technologies. You will own media planning, buying oversight, optimization, and measurement — ensuring the best return-on-investment while achieving the communication objectives of the brands with the support of Head of Digital &amp; Media.</p><p><b>Key responsibilities</b></p><p>· Under the direction and support of Digital &amp; Media Head, design end-to-end media plans focused on cost-per-performance, efficiency and business outcomes across paid digital, video, connected TV, social, search, and programmatic channels.</p><p>· Continuously optimize the media mix using analytics, experiments and attribution models to improve CPA, CAC, ROAS and other performance KPIs.</p><p>· Lead media agency management: set clear objectives, performance SLAs, briefs, governance and review cadence; ensure agencies deliver measurable value, innovation and transparent reporting.</p><p>· Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution, incrementality testing and closed-loop measurement.</p><p>· Stay on top of media technologies and platforms (DSPs, SSPs, marketing automation, identity and targeting solutions, data clean rooms, MMPs) and recommend pilot/test/adoption strategies.</p><p>· Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper-, mid- and lower-funnel activities.</p><p>· Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.</p><p>· Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.</p><p>·</p><p>Promote cross-functional collaborationWhat success looks like (KPIs)</p><p>· Improved efficiency metrics: lower $CPA, CAC / higher ROAS or equivalent business KPI</p><p>· Positive trends in reach and brand equity metrics alongside performance gains</p><p>· Measurable incrementality from tests and controlled experiments</p><p>· On-time delivery of media plans and transparent, actionable reporting from agency partners</p><p>· Effective budget allocation with demonstrable uplift in conversions and brand metrics</p><p>Required qualifications &amp; experience</p><p>· 5&#43; years of hands-on media agency experience/client-side media/performance role.</p><p>· Proven track record planning and optimizing multi-channel media campaigns with strong focus on cost/performance.</p><p>· Deep understanding of digital ad ecosystems, programmatic buying, DSPs, measurement tools and privacy-first targeting approaches.</p><p>· Strong analytical skills, comfortable with data, attribution concepts and A/B or incrementality testing.</p><p>· Excellent agency management, vendor negotiation and stakeholder communication skills.</p><p>· Experience with large-scale media budgets and cross-channel measurement frameworks.</p><p>· Degree in Marketing, Business, Analytics, or related field (or equivalent experience).</p><p>Preferred</p><p>· Experience in FMCG / consumer brands.</p><p>Personal attributes</p><p>· Pragmatic thinker who can translate analytics into action.</p><p>· Collaborative and results-driven.</p><p>· Comfortable operating at the intersection of brand and performance.</p><p>· Curious and adaptable — constantly scanning for new media technologies and approaches.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p> </p><p> </p><p><b>Required Skills: </b></p><p> </p><p> </p><p><b>Preferred Skills:</b></p>Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well-Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Schedule, Technical Credibility