Manager, Marketing - Liver Portfolio

POSITION SUMMARY

As Marketing Manager Livmarli & Liver Portfolio, Italy you will report directly to the VP, General Manager Italy & South Europe and be responsible for developing strategy and tactics that will lead to a successful positioning and usage of Mirum current and future liver portfolio. You will be responsible for development and execution of core branded assets including the marketing campaigns for HCPs and Patients, Core Sales Aid, branded and unbranded websites and digital marketing tactics. Cross-functional collaboration with Sales, Medical Affairs and Access teams will be a critical responsibility in ensuring well-coordinated execution of the launch plan. Externally this leader will support our efforts to further develop Mirum’s position as a leader in rare disease by building strong relationships with the patient community and advocacy organizations, and Key Opinion Leaders.

JOB FUNCTIONS/RESPONSIBILITIES

• Drive execution of marketing strategies, tactics, and activities for Mirum Liver Portfolio
• Support brand planning, including situation analysis, competitive landscape, strategic priorities, and tactical launch plan.
• Support brand positioning and message platform development as part of core launch-planning activities.
• Work collaboratively with analytics team to gather key market insights from HCPs and patients.
• Work with field facing teams including medical and sales to ensure critical customer insights are consistently and iteratively incorporated into marketing initiatives.
• Manage relationships with creative agencies; Manage expenditures within budget guidelines.
• Other duties may be assigned to meet business needs.

QUALIFICATIONS

Education /Experience:

• Bachelor’s degree in related field, MBA preferred.
• Minimum 5 years Marketing Management experience in rare / liver diseases

Knowledge, Skills and Abilities: 

• Strong knowledge of health care and/or pharmaceutical industry in Italy
• Product launch experience in rare diseases. Significant Liver disease experience is an important plus
• Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment.
• Successful track record of strategic and tactical marketing demonstrated by multiple balanced references.
• Self-starter that can work independently and collaboratively, prioritize tasks and has initiative and excitement to take on unfamiliar tasks.
• Strong organizational and communication skills, (both written and oral).
• Strong interpersonal skills and customer focus.
• Strong financial business acumen and analytical skills.
• Fosters productive, collaborative cross functional relationships.
• Flexibility to adapt to an invigorating but often changing start-up environment.
• Fluency in Italian and English (written and spoken). Spanish language will be a plus
• Travel, domestic only, for around 50% of time, depending on business needs.

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