Launch Excellence Lead

岗位名称

Launch Excellence Lead (Sr. Marketing Manager) / 上市卓越负责人（高级市场经理）

岗位目标与背景

ORBU未来将有多个新产品上市。为更好实现卓越上市、优化上市前准备并明确策略方向，设立Launch Excellence Lead (Sr. Marketing Manager)岗位。该岗位将从业务视角负责ORBU新产品在Brand Lead正式到岗前的上市前准备工作，作为关键业务接口对接产品相关事务，协同CSI、Market Access、Medical、Marketing、Supply、Regulatory及Global等团队，确保产品关键里程碑按期甚至加速达成，并为后续Brand Lead顺利接手奠定基础。

主要职责

•      牵头ORBU新产品在Brand Lead到岗前的上市前规划和准备工作，明确关键工作路径、时间表和交付物。

•      作为业务端关键接口，对接新产品相关事务，推动跨部门信息同步、问题解决和资源协调。

•      协同CSI、Market Access、Medical、Marketing、Supply、Regulatory及Global团队，确保上市策略、获批路径、准入策略、医学证据、供应准备和商业化计划保持一致。

•      推动关键上市里程碑达成，主动识别风险、依赖项和加速机会，并建立问题升级与决策机制。

•      基于市场洞察、竞争格局、患者路径和业务机会，制定初步产品策略、市场评估及中长期forecast model。

•      支持新产品商业案例、优先级排序和资源投入建议，为管理层决策提供业务分析和建议。

•      建立上市准备治理机制，包括项目节奏、跨部门例会、行动追踪、风险管理和关键决策记录。

•      在Brand Lead到岗后，完成策略方向、项目进展、关键风险、利益相关方和下一步行动的系统性交接。

任职资格与能力

•      8年以上医疗/制药行业经验；具备NPP、新产品规划或咨询经验者优先。

•      具备市场部或商业化岗位的新产品上市经验，熟悉从早期规划到上市准备的关键流程。

•      能独立制定产品策略、市场评估和中长期forecast model，具备较强的商业判断和数据分析能力。

•      有肿瘤领域经验者优先。

•      英语书面及口头沟通流利，能高效对接Global团队。

•      具备优秀的跨部门沟通、协调和影响力，能在矩阵组织中推动无直接汇报关系团队达成共识和行动。

•      具备优秀项目管理能力，能独立并行推进多个复杂项目，确保关键里程碑按期交付。

•      具备较强的结构化思维、问题解决能力和风险预判能力。

•      熟练使用PowerPoint、Excel等办公工具；具备forecast建模和业务分析能力。

岗位价值

•      提升ORBU新产品上市前准备的系统性、前瞻性和执行效率。

•      在Brand Lead到岗前补位关键业务牵头角色，减少上市准备空窗期。

•      加强中国团队与Global团队在策略、证据、资源和时间表上的对齐。

•      通过统一项目治理和风险管理机制，提升跨部门协作效率和决策质量。

•      帮助ORBU更早识别上市机会和潜在风险，推动关键里程碑按期或加速达成。

Job Position

Launch Excellence Lead (Sr. Marketing Manager)

Objective and Background

ORBU is expected to launch multiple new products in the coming years. To enable launch excellence, strengthen pre-launch readiness and clarify strategic direction, the Launch Excellence Lead (Sr. Marketing Manager) role will be established. From a business perspective, this role will lead pre-launch preparation before the Brand Lead is fully onboarded. The role will serve as the key business interface for product-related matters, work closely with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams, ensure critical milestones are achieved on time or accelerated, and enable a smooth transition to the future Brand Lead.

Role and Responsibility

•      Lead pre-launch planning and readiness for ORBU new products before Brand Lead onboarding, including workplan, timeline and key deliverables.

•      Serve as the key business interface for new product-related matters, driving cross-functional communication, issue resolution and resource coordination.

•      Partner with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams to align launch strategy, approval pathway, access strategy, evidence plan, supply readiness and commercialization plan.

•      Drive critical launch milestones, proactively identify risks, dependencies and acceleration opportunities, and establish escalation and decision-making mechanisms.

•      Develop initial product strategy, market assessment and mid-to-long-term forecast model based on market insights, competitive dynamics, patient journey and business opportunities.

•      Support business case development, prioritization and resource allocation recommendations to inform management decisions.

•      Establish launch governance, including project cadence, cross-functional meetings, action tracking, risk management and key decision documentation.

•      Ensure a structured handover to the Brand Lead once onboarded, including strategic direction, project status, key risks, stakeholder map and next-step actions.

Professional Qualification & Skills

•      8+ years of healthcare/pharmaceutical industry experience; NPP, new product planning or consulting experience is preferred.

•      Proven new product launch experience in marketing or commercial roles, with solid understanding of key processes from early planning to launch readiness.

•      Ability to independently develop product strategy, market assessment and mid-to-long-term forecast models, with strong business acumen and analytical capability.

•      Oncology experience is preferred.

•      Fluent written and verbal English communication skills, with ability to collaborate effectively with Global teams.

•      Strong cross-functional communication, coordination and influencing skills, with ability to drive alignment and action in a matrix organization without direct reporting authority.

•      Strong project management capability, with ability to independently manage multiple complex projects and deliver key milestones on time.

•      Strong structured thinking, problem-solving and risk anticipation capabilities.

•      Proficient in PowerPoint, Excel and other office tools; strong forecast modeling and business analysis capability.

Added Value

•      Improve the systematic planning, foresight and execution efficiency of ORBU new product pre-launch readiness.

•      Fill the critical business leadership gap before the Brand Lead is onboarded and reduce preparation downtime.

•      Strengthen alignment between China and Global teams on strategy, evidence, resources and timelines.

•      Improve cross-functional collaboration efficiency and decision quality through consistent project governance and risk management.

•      Help ORBU identify launch opportunities and potential risks earlier, and drive critical milestones to be achieved on time or accelerated.

 
 

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