Head of Patient Marketing, Lupus

About This Role:

As the Head of Patient Marketing for Lupus, you will play a pivotal role within the U.S. Immunology Marketing team. This leadership position requires you to own the development and execution of comprehensive brand strategies and plans, ensuring high visibility within the organization. You will be responsible for defining and delivering the U.S. lupus patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, you'll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.

What You’ll Do:

• Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals.
• Lead insight generation across patient and caregiver segments to inform engagement and messaging.
• Create a multiyear roadmap to advance awareness and increase patient empowerment in the lupus journey.
• Build omnichannel activation programs for disease education, awareness, and community engagement.
• Oversee patient experience design to improve understanding and promote treatment adherence.
• Lead grassroots community engagement initiatives to expand trust and relevance among underserved populations.
• Partner with various teams to identify and reduce structural barriers to care.
• Serve as the internal expert on patient and consumer marketing for lupus.
• Collaborate with Market Access and Patient Support teams for coordinated programs.
• Engage with Global partners to share U.S. learnings and influence global strategy.
• Lead, mentor, and develop a high-performing team responsible for patient activation.
• Manage agencies and strategic partners for excellence in execution.
• Establish KPIs and dashboards to measure campaign impact and optimize performance.

Who You Are:

You are a strategic thinker with a deep understanding of patient-centric marketing. Your passion for patient advocacy and ability to build trust with diverse communities sets you apart. You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared goals. Your innovative mindset drives you to explore new opportunities for patient engagement and health equity. With a strong executive presence, you communicate effectively and inspire those around you.

Required Skills:

• Specialty immunology patient marketing experience in Rheumatology and Dermatology.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 12+ years of progressive experience in consumer, patient, or healthcare marketing.
• Minimum of 5 years in a leadership role.
• Proven track record in integrated consumer marketing and patient activation strategies.
• Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics.
• Demonstrated ability to influence and lead across a matrixed environment.
• Experience managing agencies and large-scale budgets.

Preferred Skills:

• MBA or advanced degree.
• Experience launching or scaling patient engagement platforms or large DTC campaigns.
• Advocacy experience.
• Strong executive presence and exceptional communication and written skills.

 

Job Level: Management

Additional Information

The base compensation range for this role is: $234,000.00-$322,000.00