Global Marketing Director CVRM

AstraZeneca’s Biopharmaceuticals Business Unit (BBU) creates and implements meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. 

We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalize and scale it. Driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey – to improve their experience and outcome. 

Job Purpose 

This role reports directly to the Head of Marketing and will be expected to have a high level of collaboration with global cross functional groups (Patient & Business Insight, Medical Affairs, R&D, Pricing & Market Access, Commercial Excellence, Customer Advocacy and Congresses, etc.), Regional teams and local Market Company (MC) teams. In this role, you will be accountable to drive the strategic plan, implement the operational plan and provide launch preparation support to key launch countries. They must be a strong matrix leader and marketer, with specific responsibility for shaping and implementing brand strategy. Clear thinking with the ability to lead and demonstrate passion for the brand is required. 

Key Accountabilities 

·        Based upon insights and input from key focus markets and customer groups, contribute to an integrated and comprehensive GSP and campaign evolution liaising with Medical, Access, Commercial Excellence and other relevant functions for input building and alignment. 

·        Influence and drive the execution of strategy, operational plan and new clinical data dissemination, along with continuous evaluation and evolution of the global brand strategy and tactics, making course corrections as needed 

·        Accountable for working with regions and key markets (including USA) to ensure consistent execution of the strategy, new data launch readiness / commercial excellence, performance analysis and understanding 

·        Work with external key disease experts and policy collaborators’ relationships in line with brand team objectives - represent the view of the customer and patient in global teams 

·        Contribute to the Cardiovascular Commercial Franchise team agenda, be an engaged teammate and supportive colleague 

·        Self-starter, able to work independently. High personal drive to find new solutions and challenge the broader organisation to deliver 

·        Align with AZ policies, standards and procedures in every interaction 

Minimum Qualifications 

·        Bachelor’s degree, preferably in business, marketing or sciences 

·        Previous Pharmaceutical or Healthcare experience; preferably in a related industry 

·        Previous Pharmaceutical Marketing and Promotions experience 

·        Experience of working in specialty brands and experience in CVRM (Cardiovascular, Renal, Metabolism), Acute Care or Coagulation. 

·        Broad commercial experience including launch 

·        Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers and providers 

·        Ability to think and act strategically to design and implement an optimal omnichannel customer engagement approach 

·        Experience using clinical data to shape brand strategies and lifecycle planning 

·        Experience with revenue forecasting, budget/expense management, business case development and management/ communication of brand performance.  Evidence of developing compelling business cases 

·        Experience working with medical and clinical professionals 

·        A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results 

·        Confirmed leadership skills and the ability to collaborate in a matrix environment 

·        Deep knowledge on market shaping solutions using innovative & disruptive models 

Preferred Qualifications 

·        MBA or equivalent 

·        Exposure to and track record of effective management of decision-making bodies (such as experience working with a GBT (Global Brand Team) either at Global or Market Company level 

·        Specialty care experience is preferred