辉瑞制药 - GE市场团队负责人-肺癌产品组 - 上海

Own portfolio strategy to maximize business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive BU LC TA and Brand Strategy. Interface with global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

LC Portfolio Management

• Lead the development of portfolio strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
• Lead the TA growth initiatives
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
• Interface with global to gain support
• Forecast portfolio performance and track progress towards target
• Prepare report for internal communication

Organization Effectiveness and People Development

• Assist MKT Director to develop effective team structure to support the growth of business
• Assist MKT Director to establish competency requirement for marketing position and performance standard for the major market programs
• Develop subordinates through coaching and training programs to deliver results

Resource Management

• Lead team in the TA portfolio (or big strategic brand) budget planning and control
• Allocate and manage in BU portfolio budget and evaluate P&L

Accountable

• Lead portfolio strategies and plan
• Review and actively contribute to brands plan and A&P allocation
• Lead the review of product life cycle management strategy with cross function team.
• Review the key Campaigns Development and execution
• Lead the OP plan and work with SFE on target, FTE allocation
• Interface with global to gain support on relevant TA or brand

Qualifications:

• Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English
• 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience

Expect candidates to demonstrate these competencies (people manager roles):

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

  
 

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