JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position is based in our Jeddah location within Abbott Nutrition International (ANI).
Divisional Information
Abbott Nutrition International (ANI)
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Purpose of the Role
The E-Commerce & Omni-Channel Development Lead is responsible for accelerating the growth of Abbott Nutrition's digital commerce business by developing and executing e-commerce and omni-channel strategies across key customers, marketplaces, pharmacy chains, quick commerce platforms, and direct-to-consumer touchpoints.
The role will drive sustainable growth of Abbott's Nutrition portfolio by enhancing digital shelf excellence, improving online shopper engagement, optimizing customer journeys, and creating seamless omni-channel experiences that support both healthcare professional recommendations and consumer purchasing behavior.
Working closely with Sales, Marketing, Medical Affairs, Trade Marketing, Supply Chain, and Digital teams, the role ensures Abbott Nutrition brands are effectively represented and activated across all digital channels while maintaining compliance with company and healthcare regulations.
Key Responsibilities
E-Commerce Strategy & Growth
- Develop and execute Abbott Nutrition's e-commerce and omni-channel growth strategy in line with business objectives.
- Deliver annual sales, market share, and profitability targets across digital channels.
- Identify growth opportunities across pure-play e-commerce, pharmacy e-commerce, marketplaces, quick commerce, and omni-retail customers.
- Build joint business plans with key e-commerce partners to accelerate category and brand growth.
Omni-Channel Development
- Lead the development of seamless consumer and shopper experiences across online and offline channels.
- Drive omni-channel initiatives that connect healthcare professional engagement, retail activation, pharmacy recommendations, and digital conversion.
- Partner with customer teams to develop integrated online-to-offline activation plans.
- Support implementation of innovative digital solutions that improve customer engagement and purchasing convenience.
Digital Shelf Excellence
- Ensure best-in-class product content across all digital platforms.
- Improve product discoverability through search optimization, category placement, content enhancement, and digital merchandising.
- Monitor digital shelf KPIs including:
- Availability
- Content compliance
- Search rankings
- Ratings & reviews
- Share of search
- Establish governance and execution standards across all e-commerce partners.
Shopper Marketing & Consumer Engagement
- Collaborate with Marketing and Trade Marketing teams to develop digital-first activation plans.
- Drive online campaigns, media investments, and promotional activities to increase traffic and conversion.
- Support shopper journey optimization using first party and retailer data.
- Develop initiatives that increase consumer loyalty, retention, and repeat purchase rates.
Analytics & Business Performance
- Monitor and analyze business performance across digital channels.
- Develop dashboards and management reports tracking:
- Sales
- Market share
- Traffic
- Conversion
- Basket size
- ROI
- Leverage data and insights to identify growth opportunities and improve commercial effectiveness.
Cross-Functional Leadership
- Partner with Supply Chain & Distributers to ensure product availability and reduce out-of-stock occurrences.
- Work closely with Medical Affairs and Regulatory teams to ensure compliance of digital content and communications.
- Collaborate with Finance on forecasting, investment tracking, and profitability management.
- Support digital transformation initiatives across the commercial organization.
Key Performance Indicators (KPIs)
Financial
- E-commerce Net Sales Growth.
- Market Share Growth.
- Gross Profit Contribution.
- Revenue Delivery vs Plan.
Commercial Excellence
- Digital Shelf Compliance.
- Share of Search.
- Product Availability (OSA).
- Online Assortment Coverage.
Consumer Metrics
- Conversion Rate
- Average Order Value
- Repeat Purchase Rate
- Customer Acquisition & Retention
Execution Metrics
- Joint Business Plan Delivery.
- Promotional ROI.
- Customer Satisfaction.
- Omni-Channel Program Adoption.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Pharmacy, Nutrition, Digital Commerce, or related field.
- MBA preferred.
- Additional certifications in E-Commerce, Digital Marketing, Analytics, or Commercial Excellence are advantageous.
Experience
- 8+ years of experience in FMCG, Healthcare, Nutrition, Consumer Health, or Retail industries.
- Minimum 3-5 years leading e-commerce and/or omni-channel commercial functions.
- Strong experience managing key online retailers, pharmacy chains, and marketplace platforms.
- Demonstrated success delivering profitable growth through digital commerce channels.
- Experience working in highly regulated healthcare or nutrition categories preferred.
Critical Competencies
Commercial Leadership
- Strategic Thinking.
- Revenue Growth Management.
- Joint Business Planning.
- Category Development.
Digital Commerce Excellence
- E-Commerce Strategy.
- Digital Shelf Optimization.
- Retail Media & Performance Marketing.
- Marketplace Management.
- Omni-Channel Development.
Analytics
- Data Interpretation.
- Consumer Insights.
- Business Performance Management.
- Forecasting and ROI Analysis.
Leadership
- Stakeholder Management.
- Influencing & Negotiation.
- Project Management.
- Change Leadership.
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
Saudi Arabia > Jeddah : The Headquarters Business Park, Corniche Road., Ash Shati
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable