Description

The Director, US Oncology HCP Lung Cancer Marketing, is a member of the Oncology Business Unit with accountability for working closely with the Senior Director to develop commercial HCP promotion strategy and tactical plans for Non-Small Cell Lung Cancer (NSCLC) within the US. Also responsible for collaborating with the International team for Global commercialization and promotion.

This position will report directly to the Senior Director, US HCP Lung Cancer Marketing. The Director will work collaboratively across the Franchise Team, International teams, internal cross-functional colleagues, while effectively managing external agency partners to ensure alignment and to drive optimal integration and execution of personal and non-personal initiatives.

In this role, a typical day might include the following:

Lead HCP marketing for the NSCLC indications in the US. This includes defining US market opportunities, analyzing the competitive landscape, identifying key site of care and key account segmentation and needs, developing customer-focused and differentiated product and indication positioning, and customizing messages to key target audiences.
Works in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical Education strategic plans.
Engage with physician experts and attend key congresses to support Scientific Marketing team efforts and assess important disease and treatment data.
Work closely with the Insights and Data Analytics team to design and implement promotional strategies, while tracking brand performance, share of voice, market dynamics and competitive actions & response. Provide business assumptions input to forecasting.
Oversee and collaborate with Digital/Media Strategy team for optimization and implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, and creation and deployment of educational resources towards brand objectives and developing indicators/metrics for high-impact engagements with HCP key target audiences.
Develop and coordinate NSCLC HCP Marketing inputs and key sections of brand plan, identify and prioritize business opportunities.
Responsible for the development of the Field Plan of Action and training plan, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/collaborators.
Maintain strong collaborative relationships with cross-functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines.
Manages and develops a direct report to ensure their continued development and growth.
Works cross functionally to create, manage and track budget to ensure operating within the approved budget and phasing.

This job might be for you if:

You are effective collaborator and communicator both written and verbal
You can navigate regularly in ambiguity
You excel in a fast paced environment

To be considered for this role, we expect you to have a Bachelors degree; 12+ years of pharmaceutical marketing focused on Oncology. Along with leading and developing long range brand plans, budgets and forecasts for commercial teams in the pharmaceutical/biotech industry. Lastly, this role requires you to travel 30% of the time and to be in the office in Sleepy Hollow, NY 4 days a week.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$183,100.00 - $305,200.00

Director, US Oncology Lung Cancer Marketing

Description

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