Director, Patient Marketing

WHY JOIN MILESTONE?
At Milestone, we are aspiring to introduce a paradigm shift for cardiac therapy.  We are focused on developing treatments for self-administration outside of the emergency department or hospital setting for patients with acute episodes of paroxysmal supraventricular tachycardia (PSVT) and atrial fibrillation (AFib), as well as other episodic cardiovascular conditions
Beyond our science, we are a team guided and driven by our core values.  Patient needs are continually upheld as our guiding light.  Our teamwork is strengthened in an environment in which we support, challenge and care for each other while having fun and celebrating our achievements together.  We maintain an entrepreneurial mindset that places high value on grit (courage and resolve).  Decision making is based on evaluating information and the merits of the idea.  We act individually and as a team with humility, empathy, and unwavering integrity.
We want the best talent combined with high passion to continue on our journey to find cures and motivate change.  Just imagine the possibilities of this team, and what we can do together.

HOW WILL YOU ACHIEVE AT MILESTONE?
Reporting to the Vice President of Marketing, the Director of Patient Marketing will be responsible for building and executing patient marketing strategies for CARDAMYST in the US market.  The successful candidate will be a foundational member of the marketing leadership team and responsible for marketing to all external customers as well as leading patient CRM & Social Media agencies, commercial partner/vendor relationships, and leading cross functional collaboration. In addition, the Director of Patient Marketing will help to build and work closely with all key commercialization functions, including Corporate Communications/PR, Medical Affairs, Market Access, Commercial Operations, Regulatory Affairs, Finance, and Human Resources to ensure organizational alignment with the patient marketing strategy. Although primarily focused on activating persons with or suspected PSVT, the Director of Patient Marketing will also contribute to plans for future pipeline assets as well as life cycle activities for CARDAMYST.  The successful candidate will ideally be willing to relocate to Charlotte but could also work remotely if they can commit to frequently commuting to attend key organizational and planning meetings with their peers.

Location
40% of work travel required

YOU WILL BE RESPONSIBLE FOR
U.S. Patient Strategy & Launch Campaign Execution

• Leading the development of U.S. patient and caregiver brand strategy for CARDAMYST, grounded in a deep understanding of the PSVT community, patient journey, and unmet needs
• Implementing effective patient marketing strategies across digital and community channels that are compliant, easily communicated, and clinically supported
• Building a robust operational and tactical execution plan directed at patients with PSVT across all touchpoints
• Developing and executing a multi-channel disease education program targeted at key external patient stakeholders
• Developing and executing an omnichannel patient directed product promotional plan, inclusive of DTP, to drive appropriate U.S. demand for CARDAMYST

Patient Engagement & Community Leadership

• Designing enhanced tactics for patient training on optimal use of CARDAMYST
• Designing and implementing tactics to drive persistence and ensuring achievement of forecasted refill rates
• Monitoring social media and insight mining to drive appropriate tactics for patient engagement
• Interacting in a professional manner with patient advocates for PSVT and/or HCP experts (doctors and nurses) to acquire insights and feedback on educational content through appropriate channels such as advisory boards and conferences

Cross-Functional Leadership

• Serve as a core member of the Marketing Team for CARDAMYST, partnering closely with Patient Services, Corporate Communications/PR, Medical Affairs, Market Access, Regulatory, Legal, and Compliance
• Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials
• Clearly communicate and champion patient brand strategy with internal stakeholders and external partners
• Support field teams with tools, training, and resources to enable effective and compliant patient engagement
• Collaborate closely with Commercial Data & Analytics to incorporate research insights into the development of key market development and branded promotional initiatives; adjust content as needed based on customer insights, and performance against internal KPIs

Budget & Operational Excellence

• Own agency-of-record relationships and drive excellence for patient marketing, including CRM and social media
• Lead the development of patient-facing materials to support consistent execution across channels
• Oversee promotional review (PRC) and ongoing optimization of patient tactics
• Manage patient marketing and patient support services marketing budget, demonstrating strong fiscal discipline and accountability.
• Conduct regular performance reviews and field training refreshers to ensure awareness, education, and effective use of patient resources

ABOUT YOU

• Candidate must have at least 5 years of consumer/patient marketing experience in the pharmaceutical/biotech industry
• BA/BS degree
• Depth and breadth of experience in patient/consumer marketing with strong CRM expertise is required
• Social media/Omnichannel expertise
• Experience in planning, developing, executing, and quantifying ROI for multi-channel direct to patient campaigns
• Self-starter; able to drive multiple workstreams simultaneously and prioritize efforts to achieve objectives with minimal direction
• Strong analytical skills and ability to translate qualitative and quantitative insights into actionable strategies and/or tactics
• Ability to influence without direct authority and work effectively with cross-functional partners including but not limited to medical affairs, commercial, analytics, market access, legal and regulatory
• Experience in presenting and simplifying complex topics for senior management
• Can operate and thrive in a high paced and lean environment with minimal structure/processes
• Extensive experience developing and managing budgets and timelines
• Recent success in a US launch desired
• Experience in building markets (first to market)
• Cardiology experience desired but not a must have

COVID-19 VACCINATION POLICY: All Milestone employees, regardless of work location, must be fully vaccinated for COVID-19. This requirement includes a booster dose once eligible. Requests for exemption for medical or sincerely held religious beliefs will be considered.

EEOC STATEMENT: Milestone believes in a diverse environment and is committed to equal employment opportunities for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Milestone will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.