Director Marketing Academy, End to End Excellence

The Marketing Academy is Pfizer’s capability-building ecosystem that strengthens marketing excellence through applied learning, curated programs, and shared standards—helping marketers deliver stronger performance and patient impact.

Reporting to the Marketing Academy Capabilities & Strategic Platforms Lead, the Director, Marketing Academy—Curriculum Design & Excellence co-leads the End‑to‑End Execution Excellence track and ensures the Academy’s track ecosystem is coherent, scalable, and standards-aligned. As a strategic integrator across Track Leads, SMEs, Digital/MarTech partners, and enablement stakeholders, this role translates real marketer workflows into high-impact curriculum and enablement that accelerates adoption and improves marketing execution outcomes. While the scope of the role is global, it requires deep U.S. marketing experience, omnichannel/customer journey expertise, and fluency in marketer applications (including CoCo, Commercial in Command).

• Co-develop & Deliver the End‑to‑End Execution Excellence track—shaping the learning strategy and roadmap for U.S. marketers; translating marketer applications, omnichannel/customer journey execution, and implemented ways of working for tools like CoCo into practical curriculum, including scalable enablement that supports accelerated rollout across a broad set of brands.

• Enable cross-track curriculum cohesion and integration—partner with Track Leads to align learning journeys, sequencing, and shared assets so the Marketing Academy experience feels connected; help translate Academy standards into consistent learning cycles that run reliably at scale.

Key Responsibilities

Co-develop & Deliver the End‑to‑End Execution Excellence track

In partnership with the Marketing Academy Senior Director leading the End‑to‑End Execution Excellence Track, define and evolve a track that equips U.S. marketers with the applications, omnichannel/journey capabilities, and enabled ways of working needed to execute with speed and consistency across brands.

• Shape the track’s annual strategic roadmap, priorities, and investment plan—translating business priorities, marketer needs, and capability gaps into a clear annual learning agenda, sequencing, and outcomes.

• Support the Track Lead in portfolio decisions and trade‑offs (scope, sequencing, resourcing, build vs. buy) to ensure the track scales quickly and consistently—especially as CoCo-enabled ways of working expand to additional brands—while maintaining quality and minimizing disruption.

• Apply AI expertise to embed AI into End‑to‑End marketer execution enablement—translating priority AI use cases into practical guidance, workflows, and learning experiences across the E2E track; coaching marketers on effective application and ensuring responsible, compliant adoption aligned to agreed guardrails.

• Accelerate marketer training for CoCo (Commercial in Command) by shaping scalable learning journeys, templates, and playbooks that help a broader set of brands adopt consistent execution ways of working.

• Translate marketer applications, omnichannel, and customer journey workflows into the curriculum for the End‑to‑End Execution Excellence track—turning how work gets done into role-based journeys, playbooks, best practices, and job aids that drive adoption and application.

• Establish OKRs, KPIs, and an impact measurement approach—defining adoption and application outcomes, synthesizing learner and stakeholder insights, and using performance signals to iterate the roadmap; regularly elevating progress and recommendations to senior stakeholders.

• Present and facilitate End‑to‑End Execution Excellence track content—as a subject matter expert, serve as a lead presenter for live trainings and webinars; tailoring examples to real workflows and ensuring consistent, high-quality learner experience across sessions.

 

Partner on cross-track curriculum alignment and integration

In partnership with the Capabilities & Strategic Platforms Team and respective Track Leads, support cross‑track alignment through shared standards, coordinated planning, and a consistent learner experience across the Academy. Contribute to cross‑track forums and working sessions to surface dependencies, reduce duplication, and reinforce common learning cycles and design patterns.

• Enable adoption of shared curriculum standards across tracks—helping apply common expectations for learning cycles, sequencing, and messaging so the Academy experience is connected and consistent.

• Coordinate cross‑track integration opportunities—partnering with Track Leads to identify shared tools/concepts, reduce duplication, and align content, communications, and enablement so launches are coordinated and scalable.

• Use learner and stakeholder insights to improve—establishing success measures across tracks (e.g., adoption, application, satisfaction), translating signals into clear recommendations, and elevating portfolio insights and priorities to senior stakeholders.

Basic Qualifications

• Bachelor’s degree required; advanced degree preferred.

• 8 years of experience

• Demonstrated US marketing expertise with strong fluency in marketer applications/MarTech used to plan, create, activate, and measure omnichannel campaigns.

• Demonstrated experience leading enterprise-scale learning/capability initiatives, influencing senior stakeholders, and translating complex concepts into scalable curriculum, facilitation, and reinforcement.

• Omnichannel strategy and customer journey expertise, with a track record translating complex concepts into practical training and enablement.

• Experience with CoCo (Commercial in Command) and/or scaling CoCo-enabled ways of working across brands.

• Executive-level stakeholder leadership in a matrixed environment; exceptional communication and influence skills.

Preferred Qualifications

• Experience leading enterprise-scale capability programs, curriculum strategy, or role-based enablement.

• Strong measurement mindset—able to define success metrics and use adoption/performance insights to guide roadmap decisions.

• Proven ability to lead external partners and influence investment choices to deliver high-quality outcomes at scale.

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• 25%

Work Location Assignment: On Premise

Other Job Details:

Last day to apply: June 4, 2026

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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