Director, Market Development

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Lead the commercial adoption, clinical implementation, and market expansion of the VUZE platform in Spine across North America. This role is responsible for accelerating customer adoption, utilization growth, sales readiness, and clinical success through close collaboration with Sales, Marketing, Product Management, and key customer stakeholders.

The Market Development Manager serves as the commercial and clinical adoption leader for VUZE and acts as the primary field-based subject matter expert, ensuring successful customer onboarding, workflow integration, and sustainable procedural growth.

Commercialization & Launch

• Support execution of the North American launch strategy for the new product, identify barriers and recommend actions to improve customer engagement and utilization.
• Develop and implement adoption plans designed to accelerate utilization and procedural growth.
• Collect and communicate customer, field, and market feedback to support future product and business strategy enhancements and serve as the primary liaison between Product Management and the North American commercial organization

• Monitor competitive technologies, market dynamics, customer needs, and industry trends to support commercial strategy and positioning.

 

Market Development & Customer Adoption

• Drive expansion of the user base through strategic customer engagement and adoption initiatives.
• Identify and support early adopter sites and key customer accounts.
• Establish and share best practices to facilitate long-term utilization and adoption.

• Identify, develop, and engage Key Opinion Leaders (KOLs) and reference centers to drive clinical advocacy, education, customer evaluations, peer-to-peer engagement, and adoption of the VUZE platform.

 

Sales Readiness & Enablement

• Partner with Marketing on educational initiatives and training programs related to the new product to support continued commercial expansion and adoption of the new product.
• Educate sales teams on product functionality, clinical workflows, competitive positioning, and customer value propositions.
• Support development and delivery of customer and field educational materials in collaboration with Marketing.

• Partner with Regional Sales Leaders, Product Specialists and Account Managers to support strategic opportunities, evaluations, and conversion of early adopter accounts.

 

Clinical Support, Demonstrations & Applications Training

• Conduct product demonstrations, workshops, and customer evaluations.
• Deliver hands-on applications training for customers and field personnel.
• Support installation, onboarding, and workflow implementation activities.
• Partner with Sales, Marketing, and Product Management to ensure consistent customer experience throughout the adoption journey.

Qualification & Experiences

• Bachelor’s degree or equivalent experience required.

• Minimum of 5 years of experience in medical devices, image-guided surgery, surgical navigation, robotics, advanced visualization, or related technologies, preferably within spine surgery.

• Demonstrated success in sales, market development, clinical support, applications, product marketing, or customer-facing roles within the medical device industry.

• Excellent interpersonal skills and communication skills.
• Highly motivated to work with innovative image-guidance technologies and continuously learn new solutions.
• Proven ability to work effectively as part of a team.

• Experience launching new medical technologies, driving adoption of new products and working directly with surgeons and hospital stakeholders in the operating room environment preferred.

Attributes & Skills

• You thrive in ambiguous environments, can build processes from the ground up, and are comfortable adapting strategies as market needs evolve

• You have strong presentation and communication skills enabling you to communicate easily and on an equal footing with surgeons, technologists and healthcare leaders.
• You navigate complex clinical environments with professionalism, confidence and emotional intelligence.
• You listen effectively and understand customer needs and clinical workflows to build rapport and credibility with customers.
• You are self-motivated, proactively drive issues forward, and are highly implementation-oriented.

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

$141,340 - $194,337

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Position must have full access to Siemens Healthineers' client sites to perform the essential functions of this position. Many clients require Siemens Healthineers employees and representatives to meet certain Vendor Credentialing requirements before they will be allowed to have access to their sites. Unless prohibited by law, position must meet all Vendor Credentialing requirements necessary to have full client access and must continue to meet those requirements during the course of employment in this position. These requirements vary by client and may include, but are not limited to: Proof of valid identification (photo, driver's license, SSN) Criminal background checks Drug screens Immunizations (COVID-19, Hep B, MMR, Varicella, Influenza, Tetanus) Annual TB testing Healthcare training.

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