Director, Brand Strategy

ROLE SUMMARY 

The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. Reporting to the Vice President, Head of Brand Campaigns, the Director, Brand Strategy is a unique opportunity for a dynamic and ambitious marketing strategist – who deeply understands the healthcare ecosystem, consumer and HCP journeys, and integrated marketing planning – to shape the future of a Fortune 100 Brand.

This leader is responsible for developing and launching core strategies for Pfizer Brand and key therapeutic areas. They will wield data and insights, as well as cross-industry perspectives, and translate them into compelling brand platforms that drive awareness, trust and meaningful engagement. The ideal candidate is an innovative marketer who deeply understands consumer behavior, has a proven track record of best-in-class storytelling and can drive standards and change effectively. They are data-obsessed, seeking new ways to use information, tools and cutting-edge technologies to identify and/or craft new opportunities for the Pfizer Brand and deliver incremental value to the business.  

This role requires a candidate who can navigate broad and focused views of Pfizer’s global markets to launch new initiatives, such as developing and testing advertising hypotheses in market, finding opportunities to engage with cultural trends or incubating and scaling new creative approaches with agency partners and more. The Director, Brand Strategy, will also establish and track performance metrics for all Pfizer Brand initiatives, partnering closely with Media & Global Analytics teams, ensuring that all initiatives deliver on business goals and strategic priorities. They will collaborate with the Pfizer Brand Operations Lead to steward annual and quarterly planning processes across Pfizer Brand initiatives.

ROLE RESPONSIBILITIES  

• Lead the development of integrated Brand strategies that align with Pfizer’s enterprise narrative, scientific priorities, and business objectives—spanning corporate, therapeutic area, and unbranded initiatives.
• Synthesize brand, audience, and competitive insights into actionable strategies that inform campaign development, brand acts, and long-term equity building
• Define and track performance metrics in partnership with Global Media & Global Analytics, including establishing and scaling frameworks, dashboards, and ROI measurement
• Develop and manage compendium of Pfizer Brand market research and hone best practices, resources and execution with Market Research lead
• Drive annual operating planning for the Pfizer Brand, including strategic prioritization, resource allocation, and alignment with enterprise goals with Director, Brand Operations
• Develop and test marketing hypotheses in market, using real-time data to validate assumptions, refine messaging, and optimize performance  
• Incubate new marketing models, working closely with Pfizer Brand and CMO leaders to deliver incremental business value; may include developing new creative platforms or approaches, advertising models or integrated media planning
• Oversee cross-functional teams and agency partners to deliver integrated, breakthrough project work
• Lead strategic initiatives such as patient storytelling, brand equity tracking, and segmentation frameworks that scale across therapeutic areas
• Mentor and develop junior team members, fostering a culture of strategic thinking, innovation, and operational excellence across the Brand Campaigns team  
• Help Campaigns leaders identify and establish valuable Brand Act and / or Brand Partnership opportunities that connect patients and HCPs
• Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy

QUALIFICATIONS  

• Bachelor’s degree, with a preference for advanced degree  
• A minimum of 8+ years of experience in brand marketing, product marketing or at an award-winning agency
• Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
• Strong quantitative background, which may include data management, analytics, market research, performance marketing, dashboard management, etc.
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets, cultures, and languages
• Track record of successfully pulling through brand strategies across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization  
• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships 
• Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines 
• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Additional Job Information:

Work Location Assignment: Hybrid

#LI-PFE

The annual base salary for this position ranges from $176,600.00 to $294,300.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. * The annual base salary for this position in Tampa, FL ranges from $158,800.00 to $264,600.00.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Marketing and Market Research