Digital Marketing, Ultra-Rare Medicines - Senior Manager

Career Category

Sales & Marketing Operations

Job Description

Digital Marketing, Ultra Rare Medicines - Senior Manager

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means. This would include all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S.  The digital lead will play a key role in translating brand strategy into reality and guiding Ultra-Rare towards the best possible outcomes. This role will require strong marketing acumen, highly effective communication skills, the ability to lead cross-functional teams, and savvy in emerging technologies, such as AI innovation.   This role owns end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager.

Key Responsibilities:

• Serve as a key partner to brand leadership by turning strategic goals like positioning, customer journeys, and go-to-market plans into actionable projects and requests for capabilities

• Work closely and partner with our cross-functional matrixed teams including: commercial (sales, brand, patient access), global commercial capabilities, analytics, regulatory, compliance, and vendors to organize tasks, set priorities, and achieve targeted brand results

• Support brand strategy execution by promoting analytics and automation tools, such as modular or GenAI content creation, workflow automation, and production analytics, all of which aim to reduce manual work and speed up insights

• Convert brand objectives into measurable KPIs and SLAs, then suggest operational changes and adoption strategies based on performance data

• Maintain all current established Ultra-Rare brand and unbranded websites, along with any processes associated with them

• Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement

• Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs) at key stages in their adoption journey

• Manage daily relationships with agencies and publishers

• Advocate for ongoing innovation and continual learning, sharing best practices throughout the organization

• Up to 25% domestic travel

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

• Doctorate degree and 2 years of relevant marketing experience OR

• Master’s degree and 4 years of relevant marketing experience OR

• Bachelor’s degree and 6 years of relevant marketing OR

• Associate’s degree and 10 years of relevant marketing OR

• High school diploma / GED and 12 years of relevant marketing experience

Preferred Qualifications:

• 3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations

• Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media

• Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning

• Strategic thinker capable of supporting key business decisions

• Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests

• Skilled in working with agencies and publishers to produce compelling creative content.

• Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences

• Strong bias for action and ability to prioritize in a fast-paced environment

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Salary Range

149,349.25USD -202,060.75 USD