Digital Commerce Manager

Wilbert Funeral Services, Inc.

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Digital Commerce Manager is responsible for leading the strategy, execution, and performance of Wilbert’s digital commerce ecosystem with a deep understanding of digital marketing. This role drives revenue growth by optimizing digital storefronts, enhancing the end-to-end customer journey, and delivering a seamless, high-performing online experience in a B2B2X business model.

The Digital Commerce Manager plays a critical role in scaling online sales by leveraging data-driven insights, improving conversion rates, and continuously refining merchandising, marketing, and user experience strategies across all digital touchpoints.

Company Overview:

The Wilbert Group, which is part of Marmon Holdings, Inc., a Berkshire Hathaway Company and is a $300 million company with four industry-leading brands. The Wilbert Group offers a range of manufactured concrete products, including burial vaults, monuments, septic tanks, retaining walls, storm shelters, and agricultural precast products. The company operates manufacturing plants, warehouses, monument production facilities, a casket manufacturing plant, and crematories. The monument division produces granite memorials and markers, custom granite signage, and engraved brick pavers, and engages in wholesale monument sales.

Core Values: Integrity, Commitment, Innovation, Teamwork, Excellence

Position Overview:

The Digital Commerce Manager is responsible for leading the strategy, execution, and performance of Wilbert’s digital commerce ecosystem with a deep understanding of digital marketing. This role drives revenue growth by optimizing digital storefronts, enhancing the end-to-end customer journey, and delivering a seamless, high-performing online experience in a B2B2X business model.

The Digital Commerce Manager plays a critical role in scaling online sales by leveraging data-driven insights, improving conversion rates, and continuously refining merchandising, marketing, and user experience strategies across all digital touchpoints.

Key Responsibilities:

• Lead Online Commerce: Manage Wilbert’s website, ecommerce marketplace, and third-party integrations, ensuring brand consistency, optimal performance, and coveted user experience.
• Customer Experience Optimization: Enhance the end-to-end digital customer journey from discovery through purchase and post-sale engagement while improving site usability, navigation, checkout flows, and personalization to maximize satisfaction and conversion.
• Supplier Experience & Enablement: Own the end-to-end third-party supplier journey on the marketplace (onboarding, catalog/content standards, integrations, order workflows, and ongoing support), developing clear playbooks, training, and SLAs.
• Digital Strategy & Growth: Develop and execute a comprehensive digital commerce strategy aligned to business objectives identifying opportunities to expand online revenue, customer acquisition, and retention.
• Digital Merchandising & Content: Collaborate closely with Product Management to define assortment, pricing, and promotional strategies, while leading online merchandising initiatives that drive engagement and conversion through high-quality, accurate product content.
• Digital Marketing Strategy: Collaborate with teams to execute SEO, AEO, GEO, PPC, email marketing, and social media campaigns aimed at driving high-quality traffic.
• Data Analysis: Own and monitor key performance indicators (KPIs) related to online sales, analyzing data to identify trends, and making informed decisions to optimize performance.
• Inventory & Fulfillment: Coordinate with supply chain and logistics teams to ensure products are in stock and orders are fulfilled efficiently.
• Cross-Functional Leadership: Act as a bridge between Marketing, IT, Sales, Customer Service, and Operations to ensure a cohesive customer journey, platform stability, scalability, and innovation.

Experience and Requirements:

• Bachelor’s degree in marketing, communications, business, information systems, or equivalent combination of education and experience.
• 5-7+ years of leadership experience in online marketplaces, online retail operations, ecommerce management, and digital marketing, with experience leading direct reports, projects, and cross-functional teams.
• Familiarity with web design principles, CRO strategies, UX/UI principles, and personalization tools
• Ability to interpret data, provide actionable insights, and make strategic decisions
• Excellent writing, editing, and proofreading skills
• Strong communication, leadership, and problem-solving skills
• Project management skills and the ability to meet deadlines
• Strong understanding of SEO, AEO, GEO and digital marketing principles
• Experience with analytics tools (Google Analytics or similar platforms)
• Experience with marketing automation and CRM systems
• Ability to lead and manage multiple projects, remain calm under pressure, work collaboratively, and maintain organizational brand standards
• Ability to effectively engage with team members of all levels and across departments
• On-Site or Hybrid role requiring presence at Corporate HQ (Leawood, Kansas).
• Valid driver’s license and acceptable Motor Vehicle Report (MVR).

Note: This job description may not include all duties and responsibilities. An employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.